With almost 3 million active users on Facebook, if you aren’t already using it in your business, why not?
Maybe you’re not sure how to get leads on Facebook. Or if you are using it, those leads just aren’t generating the return you hoped for.
We’ll discuss some tips on the best ways to get leads on Facebook for your business.
There are a few different things you can do to bring in more high-quality leads that convert, you just need to know your way around Facebook business manager, and some other key features.
By the end of the article, you’ll know how to get more leads on Facebook.
Leads Generation Via Facebook: Quick Tips To Generate Leads On Facebook
Businesses of all industries who are using a Facebook page for more exposure or for advertising have probably all asked at some point “how to get more leads on Facebook?”
Honestly, this can be done in many ways. First, you’ll need to make sure that your Facebook is geared up to bring in those leads. You need the right type of page, and the right content posting strategy. We’ll share more on that below.
Facebook lead generation can be super effective at brining in loyal, consistent, and high-paying clients.
Here are our top six tips to consider when first working with your business strategy on Facebook:
Define Your Target Audience
Who is your ideal client? Who would you absolutely love to work with, and who you know will receive great results from what your business offers?
When defining your target audience, reverse engineer the process.
Consider who would receive the most benefits (and who you want to work with most), and then list out the key demographics of these people. What is the current income? Age? Interests?
All of this will help with targeting with ads, but also with how you write copy and post visuals on Facebook.
Brainstorm On Your Customer’s Needs & Want
Do you actually know what your customers want?
Brainstorming ideas can help you figure out which strategies work best for getting leads from this platform.
What solutions can your business provide for your customers? Plan how your business or service is going to give your customers the solutions they need.
If you’re not clear on how your services directly respond to the needs of your customers, you’re going to be unclear in your messaging. That means, the outreach you are doing on Facebook ads and posts won’t be as effective as they could be.
You want people to feel like you’re speaking directly to their pain-points and needs.
Apply The Lead Scoring Techniques
Lead scoring is a way to rank possible customers by how likely they are to buy from your business. Lead scoring techniques are used to give each lead a number score based on things like how they act, who they are, and what they like.
Landing Pages & Lead Magnets
A lead magnet is a marketing tool that is used to draw in potential customers and get their information. People usually get lead magnets in exchange for their contact information, like their name and email address. These could be free ebook/guide downloads, a free online course or tutorial, a webinar, roadmap, free trial, and so much more.
When you are trying to get more Facebook leads, it’s important to make sure that your landing pages are optimized for lead generation. You need to include forms and calls-to-action (CTAs) so that potential customers can easily learn more about your business and what you offer.
Key Strategies To Generate Leads On Facebook
One of the best ways to get leads on Facebook is to reach out to potential customers. If you personally reach out to them and build relationships with them, they are more likely to bite.
Here are some strategies that you can use to get more leads on Facebook.
1) Optimize Your Facebook Page And Give It A Good Makeover
Your Facebook page needs to look attractive and have all the information that potential customers want to know. You don’t want potential leads leaving because the information isn’t available to them. These are some of the things you should include in your Facebook makeover.
Make Your Facebook Business Page Complement Your Brand Identity
Your Facebook page is aligned with your brand identity. This means that everything on the page should reflect your brand, including images, colors, and information.
Let’s take a look at our Facebook page:
We have ticketed all the right boxes. Our profile image is our brand logo in our brand colors, with Ravi as the banner.
Your Business Name & Description
Your business name and description should be clear and easy to understand. This will make it easier for potential customers to find you on Facebook, and at a quick glance, see what your business is all about.
Profile & Cover Photos
Your profile and cover photos should be professional and on-brand. This will help you create a strong visual impression with potential customers. Never upload poor quality images or personal images to the brand’s Facebook page (unless it is very mindfully done and there is a clear reason why your “behind the scenes” personal picture is being posted).
Your Call To Action (CTA)
In your profile description and cover photo, you should have a call to action (CTA). This will help potential customers take the next step and contact you for more information. A CTA could be to go to a landing page, to head to the website (with links), or to download a free lead magnet (ebook, for example). Encourage people to take the next step in your sales funnel.
Writing An About Page
Writing some content in the “about” section on your Facebook page is important to get Facebook leads. You need to include information about your business, a mission statement, contact details, and other relevant information that potential customers might want to know.
2) Promotional Posts On Facebook
Promotional Facebook posts use targeted advertising to reach out to potential customers for you.
You can target based on location, age group, demographic, or even by keywords.
For example, if you are a coach and want to get more leads in New York, with a few easy clicks, your posts will be targeted to this area. This tool allows you to narrow down exactly who you want as your target audience and get more leads.
Give A Creative Twist To Your Promotional Posts
Try using different images, videos, and copy that appeal to potential customers. This will help you stand out from other businesses on Facebook and make your posts more engaging.
For example, if you are trying to generate leads with Gen Z, adding 1990s or early 2000s references will certainly spark their interest.
Video Vs Photos
When it comes to how to get the leads from Facebook, videos are generally more effective than photos. Videos allow you to communicate more information in a shorter amount of time, and they’re also more engaging and visually appealing than photos.
Focus On Post Timings & Consistency
Timing and consistency are important when generating leads on Facebook for your business. You need to make sure that you’re posting regularly, but also, at the right time. How do you know the right times to post?
You can search by location, how many people are generally active online at different times. For example, Australia have more active engagement rates on Facebook in the afternoons, but the U.K might actually be more active in the evening. Search per your location, and also you target demographic.
Personalize Where Needed
Try to personalize your messages where needed. You can do this by mentioning customers’ names, using stories or anecdotes that are relevant to them, and addressing their needs or wants directly. That means, if your target audience research reveals that they need a way to run their business without overworking, speak to that. Literally write in the copy, “so, you want to run your business, but tired of overworking?”
Post On Current Industry Events
Another way to generate leads on Facebook for your business is to post about current events or topics related to your industry. This will help you stay up-to-date and relevant while also giving potential customers valuable insight. People want to see the business they will potentiall work with as an authority. Posting about current events really helps to anchor your authoritative voice.
Finish With A CTA
Finally, make sure to finish all of your posts with a call-to-action (CTA). This can be something like “Contact us for more information” or “Visit our website to learn more.” This will encourage potential customers to take the next step and contact you for more information. CTAs are just as important, if not more, on Facebook feed posts and ads, as they are on the Facebook profile page.
3) Go Live On Facebook
Facebook live is a great way to generate leads on Facebook. Live videos are becoming an increasingly popular form of content because they are engaging for the audience.
Going live allows you to connect with your audience and new audiences in real time. This encourages potential clients to find out more about your business and connect with your brand on a more personal level.
Product or Service Introductions
When you go live on Facebook, you have the opportunity to introduce your product or service. You can use this time to explain what makes it unique, how it works, and why potential customers should be interested.
Virtual Conferences and Events
This type of event gives you the opportunity to present more information about your product or service as well as answer any questions that people may have. You can also use this time to demonstrate the unique features or benefits of your offering. That could be just what potential customers need to make the decision to contact you for more information.
Holding Q&A sessions on Facebook is a great way to generate leads. These types of sessions can help engage your audience in conversation, and allows them to be heard.
They allow your audience to get their questions answered directly, avoiding the middleman. Q&A sessions help to build trust and make you look like an expert in your field.
Taking potential customers on virtual tours of your business can be a great way to generate leads on Facebook. This type of tour gives viewers an up-close look at what makes your business unique and why they should consider buying from you. They can see where the action happens and adds familiarity to your brand.
Introducing your staff members to viewers can be a great way to do this. By doing so, you create a connection with potential customers as they get to know more about the people behind your business.
4) Focus On User-Generated Content
UGC allows customers to provide feedback, tell their stories, and share their experiences with your products or services. This can be an effective way to attract potential customers who are interested in what you have to offer. UGC is as simple as resharing a tagged post.
Using UGC can help build trust and credibility with potential customers by showing them that they can trust the stories they’re hearing from other customers who have already used your product or service. People love social proof.
Facebook Engagement In Video Content
Video content can help create an emotional connection with potential customers. This can make them more likely to take action and reach out for more information about what you have to offer.
When posting videos or going live on Facebook, allow your audience to leave comments. You can even ask them to as a part of your CTA. People dropping a like, leaving their reviews or commenting on your offering is an extra layer of credibility for your company. Higher engagement rates also lead to your page and posts being favored on the Facebook algorithm.
UGC Via Inbound Marketing
By creating content that speaks directly to potential customers, you can better connect with them and generate inbound inquiries. Inbound marketing techniques such as search engine optimization (SEO) can help you reach even more potential customers and get people interested in your business.
Make sure you have your keywords up-to-date and easy-to-search contact information. Make it as simple as possible for new customers to reach out to you.
Leverage Advertising To Get More Leads Using Facebook
Facebook Ads are an efficient method of getting leads from Facebook. This type of advertising allows you to target potential customers with ads that are tailored specifically to them. When something is tailored it can make your audiences more likely to take action and reach out for more information about what you have to offer.
Facebook ads also have analytics, so you can keep tweaking and improving your ads to get better results. If you find that your Facebook ads aren’t working, you can easily make quick changes for the better.
Choose A Marketing Objective
This will help you make sure your efforts are focused and going in the right direction. You should also consider testing out different messaging strategies to see which ones work best for your target audience. A marketing objective could be a KPI like “booked consultation calls.” Or it could be a certain number of downloads to lead magnets, to grow your email list and warm leads.
Identify Demographics And Behaviors
Once you have a clear marketing objective in mind, knowing how to get quality leads on Facebook becomes much easier. Determine who your target audience is and what they do so that you can create content and campaigns specifically for them. This will make sure that your efforts are as good as they can be and help you find more leads on Facebook.
Determine Where Your Ads Are To Be Run
You should also take into account where your ads are going to be run. Generating leads on Facebook is most effective when you can reach potential customers in the places they spend the most time.
You can choose to display them on your news feed, Instagram, Messenger, Audience Network, or across all of these platforms.
Decide what works best for you and your target audience. Analyze which outlets get the most traction and interaction by running split-tests (two ad formats at the same time). You then see what is working best, and double down on that.
P.S: when your’re exploring lead generation through Facebook ads, make sure you avoid these common Facebook ad mistakes.
Determine Your Ad Budget And Duration
Have a clear ad budget and duration. Determine how much money you are willing to spend and for how long your campaigns will run. You don’t want to go in blindly without any advertising budget. If your cost of conversion is so high that you’re barely making a profit, Facebook ads are not going to be valuable.
Setting these parameters ahead of time will help make sure that you can generate leads on Facebook in an efficient manner while staying easily within your budget.
Choose From Facebook’s Six Ad Formats
Choose from six different ad formats to make the most effective lead generation campaign you can. There are:
- single image ads
- carousel ads
- video ads
- canvas ads
- instant experiences
- and collection ads.
You should consider which of these will be the best way to get leads on Facebook for your business based on your target audience and marketing objectives.
When done right, your Facebook ads have the potential to bring you up to the $10 million mark.
Generate Leads Using Facebook: FAQs
How to do lead generation on Facebook for free?
Here are eight steps you can follow to get Facebook leads for free:
- Optimize your Facebook business page
- Create engaging content
- Utilize Facebook groups
- Run Facebook contests
- Use Facebook Live
- Utilize Facebook Marketplace
- Collaborate with influencers
- Utilize lead magnets.
How are organic leads generated from Facebook?
Organic lead generation on Facebook is the process of getting potential customers interested in your business without paying for it. Some ways to generate organic leads on Facebook are:
- Optimizing your Facebook business page
- Sharing engaging content
- Utilizing Facebook groups
- Hosting Facebook Live videos
- Utilizing Facebook Marketplace
- Partnering with influencers
- Offer lead magnets.
How do I optimize Facebook ads for leads?
To optimize Facebook ads for lead generation, follow these steps:
- Use Facebook’s targeting options to reach the right people based on factors such as demographics, interests, and behaviors.
- Think about using lead generation ads, which let people give you their contact info without leaving Facebook.
- Use eye-catching images and persuasive language to grab users’ attention and drive them to take action.
- Make sure your ad has a clear and specific call-to-action, such as “Sign up now” or “Download our e-book.”
- Decide on a daily budget and bid amount for your ad, and monitor performance regularly to make adjustments as needed.
- Run several variations of your ad to see which performs best, and make adjustments based on the results.
- Connect your lead form data with your CRM to track and manage leads effectively.
Facebook Leads Generation: Conclusion
Facebook lead generation is a great way to reach out to potential customers and create relationships with them. You can get leads for your business on Facebook by making sure your page is optimized, making lead magnets, using user-generated content, going live on Facebook, and using Facebook Ads.
You want an effective way to find new customers. Facebook ads are a great place to start.
These are the things we tell our clients. If you’re ready to level-up your client acquisition systems, contact us. We work with entrepreneurs and B2B business owners to help them come up with winning plans to grow their lead generation and sales.
Book a free consultation call with us to get started today.