Our $10M Facebook Ad Formula [Facebook Ads Tutorial]

Facebook ads give your business a competitive advantage when done right.

Since Facebook is the most popular and widely used social media site, you have a wealth of potential leads just waiting for you. Now you just need the right ads strategy to convert them.

Marketers and businesses need to utilize Facebook advertising in their marketing mix. From this, you can micro-target your audience, ignite more engagement, boost your traffic, and bring in high-quality leads. You’ll exponentially grow your brand when you use Facebook ads right.

This guide will show you our proven Facebook ad formula to transform your advertising campaign.

Facebook Ads: An Overview         

Before diving deeper into our Facebook ads tutorial, understand the basics. It’s the best way to avoid confusion, especially when starting as a Facebook ads beginner.

What Are Facebook Ads?

Facebook business ads are paid advertisements published on the Facebook platform to promote products and services.

Facebook ads come in different types and formats (more on this later). You’ll find them on the newsfeed, Messenger, or sidebar of the Facebook home page.

Surely you’ve already seen Facebook posts with the words “Featured” or “Sponsored” – those are Facebook/Meta ads.

featured - sponsored facebook ads

Who Should Use A Facebook Ad Formula?

If you’re asking “Is my business a good fit for Facebook ads?” The short answer is: YES.

Chances are, your target audience is on Facebook. 

Businesses that already utilize Facebook ads include those in the industries of healthcare, fitness, investment enterprises, consultancies, marketing agencies, personal development, real estate, e-commerce, retail, and more.

How Do Facebook Ads Work?

In terms of how the ads work, it all relates to your ads description. The description is paired with parameters like interests, profile details, demographics, and location. Each ad will function differently and have various goals depending on how you design it.

Facebook’s machine learning and ad algorithm will check the ad’s total value to know the audience to showcase it to.

Whether you are promoting your posts or pages, the ads displayed to users are dependent on the following total value indicators:

  • Ads quality
  • Ads relevance
  • Estimated action rates
  • Advertiser bid

Facebook users see ads depending on their ad preferences. It’s possible to manage the ads settings to not see particular ads. 

Also, a user’s Facebook activity will influence the ad’s choice. These activities may include reacting to a certain Facebook page or interacting with a business website or store.

Benefits of Facebook Ads

Facebook ads are worth it! Why?

Most of Facebook’s revenue comes from ad sales. They have designed the ads functionality to be effective for people using them, as they want businesses to keep coming back. If they were ineffective, Facebook’s business model wouldn’t survive. 

Many small businesses now use Facebook paid ads — the number stands at 66% in the U.S and continues to grow as people realize that these ads pay off.

Read on for more Facebook ad benefits.

Saves Your Business Money

Facebook is among the cheapest social media advertising sites. The Facebook ads cost starts from $0.94 per click. Your spending depends on the bidding model, goals, campaigns, and industry.

Accommodates Your Needs

You can use many ad formats to achieve your varying goals. You’ll have an ad that best suits you, from prospect attraction and engagements to conversion.

Improves Your Brand Awareness

The video and image ads make it easy to present your brands visually in unique and engaging ways. That viewers, engagement, and shares, increasing brand awareness and conversions.

Reveals Insights About Your Audience

Customer data provided by Facebook reveals every prospect’s pain points, persona, behaviors, and feedback. From this, it’s easy to target, connect, satisfy, and sell.

How To Set Up Facebook Ads

Over the years, there have been a lot of changes in Facebook advertising. What used to work before no longer works. With updated algorithms comes the need to update how ads are created and shared.

The secret to making it is adapting to the current Facebook ad formula, framework, and structure.

You must know how to set it up inside the Facebook/Meta Ads Manager. We’ll go into that below. For those of you who are unsure of why their Facebook ads aren’t working, read this article next.

Image And Video

The first thing people will look at in your ad is the image or video. They generally take up the most real estate of your ad. Don’t just come up with any media. Get something that’s scroll-stopping.

You should use a high-quality image that is in line with Facebook’s specifications for visuals.

Also, ensure congruency between your image and what you say or offer. That’s the best way to build trust and authority. (Rather than using imagery that is eye-catching but ultimately has nothing to do with your brand).


Your ad’s headline is the second most important aspect. It’s what people will see right below the ad image. A perfect headline should capture the audience’s attention.

You have less than 10 seconds to attract the reader, so you have to do it right. Make sure the headline complements the ad image and evokes some curiosity.

Our Facebook Ads Formula

This Facebook ads tutorial section guides you through our proven Facebook ad structure. You’ll enjoy more clicks and customers from the below tips for successful Facebook ad components.

Create The Hook

Start with a hook to have the reader’s attention. Sometimes, people will read the first line of the primary text, so you need the best hook.

We recommend that you have the hook at the top and bottom of the ad’s primary text. Make sure you say the exact thing for congruency.

Hooks that convert should give a solution, be highly specific, show relevancy, and create some desire.

For example, “Want us to build a $10 million client acquisition system inside your business?”

Call Out Audience

Always call out your audience. The desire should not just be getting link clicks and leads. What matters most is having the right people onboard.

If you only want established business owners looking forward to doing several million dollars a year, stick to that.

Your call-out will look like this, “This is only for established entrepreneurs, coaches, consultants, agencies, and service providers.”


Come up with a few sentences showing the reader how you’ll execute the transformation. Make sure you avoid a long copy.

We recommend keeping your transformation text to a maximum of five short lines. Below is a good example:

“We will build a complete client acquisition system and install it in your business in the next three days. We do it in three ways. Firstly, we’ll improve your offer. Secondly, we’ll build your acquisition system. Thirdly, we’ll help manage your ad campaign to ensure you remain profitable and adjust accordingly.”


It’s the evidence that you know what’s expected of you. Below is a proof example:

“We have done this for over 1200 businesses in the past 12 months alone. We’ll be happy to work with you and scale your business.”

Call To Action (CTA)

A CTA encourages an immediate response from your target audience. It should be clear, concise, action-oriented, and compelling.

Here’s an example:

“If you want to learn more and have us build a client acquisition system for your business, click the link now, and let’s hop on a call.”

How To Create Facebook Ads: Step-By-Step Guide

Now that you know our Facebook ads formula, it’s time to create your first ad. Here are the steps you should follow (taking into consideration all of the tips we have mentioned above).

1. Choose A Campaign

What is it that you want to achieve with your ad? Is it brand awareness, instant conversion, or lead form fills? Your campaign objective should be clear so that you optimize your ad towards that.

2. Name Your Campaign

Come up with a naming formula that’s easy to remember. The Facebook ad campaign name should also reflect your objective. For example, “Scaling With Systems – Brand Awareness.”

3. Complete More Ad Details

With the campaign name and objective ready, next is to complete a few more relevant details about your campaign.

Some of these details include:

Campaign DetailsDescription
Special Ad CategoriesYou are subject to specific regulations based on the ad’s political, social, and credit categories.
Campaign Budget OptimizationAllocate all the budget you intend to spend across your advertising journey.
A/B TestTest the ad’s parameters like placement, audience targeting, and Creative to know what performs best.
Campaign Spending LimitYou’ll get notified when you exhaust your ad budget.

4. Set Budget, Schedule, Audience, & Delivery

Settings here vary depending on your campaign goals in step one.

For instance, if your objective is traffic, you can choose where the traffic gets driven to.

The schedule you set determines how long your ad runs. You can choose the start and end date or run the ad throughout. You’ll also set your ad set spend limit at this step.

Defining and creating an audience helps in targeting. Go ahead and use saved audiences. Facebook Ads manager allows for a custom audience.

Do you prefer auto or manual placements? Auto placements work best because your tutorial Facebook ads will have greater visibility and delivery strength. Facebook positions the ads where the conversion is high.

Other features include Offers and Dynamic Content. Facebook uses your headlines and images to create ad combinations optimized for users with dynamic content.

5. Choose Your Ad Format

Do you know that Meta ad formats vary? That also influences the ads placements. The common formats include images, videos, carousels, collections, and instant experiences. We’ll explain more about that later.

6. Set The Language

People are now shopping and signing up to services beyond borders. The challenge comes with the language. While Facebook can translate what you write, it helps to choose a language your target audience understands easily.

7. Upload Your Ad

Once your headline, primary text, URL, and all other ad parameters are ready, preview and upload the ad.

Facebook Ad Placement Types

Are you ready to present your products or services to a specific audience in the right way to have them take action?

You need to understand these five types of ads in your Facebook ad formula to achieve that. The ads vary based on form, purpose, and functionality.

Image Ads

They are also known as photo ads. These ads are the most used by businesses and marketers. You don’t need much expertise to set up and run them, and they will give value for money when done right.

Your image ad should have a link, image, and call to action. Links can connect to your online store, landing page, or blog post. Don’t include so much text on your image. Have simple call-to-action texts that prospects resonate with.

Go for a quality PNG or JPEG photo with appropriate dimensions. Facebook recommends an image below 30MB with 1080 x 1080 pixels.

facebook image ads photo ads

Video Ads

For each ad to showcase your brand as an authority, you need to be uploading well-edited and attention-grabbing videos. They should range from one second to four minutes.

GIF, MOV, and MP4 are the most recommended tutorial FB ads format. Also, the videos should not exceed 4GB and 1080 x 1080 pixels for perfect viewership.

facebook sponsored video ads

Carousel Ads

Carousel ads are known for their inviting nature due to the visuals’ layout. The images tell a story, and users would love to stick around and know more about these attractive ads.

A carousel ad should have at least two but up to ten videos or images. Include a link, headline, and a CTA.

These ads represent the same product in multiple variations or complementary products. You’ll need them whenever you are running a multi-product ad campaign.

For instance, apparel brands use carousel ads to showcase their collections. The ads allow for fast clickthrough and prompt engagements.

facebook sponsored carausel ads

Instant Experience Ads

These mobile responsive ads allow users to interact with your promoted content. You can zoom in and out or rotate the screen and still see everything on the ad via mobile.

Simply put, these ads are full-screen, giving an awesome experience to anyone who goes through your products. Instant experience ads include both videos and images.

Collection Ads

From the word “collection,” you can tell that these ads showcase several products. These mobile ads look like immersive carousel ads. Your ad will have a video or image, then more product visuals.

Users can quickly go through the ads, enjoy the shopping experience, and buy. You only need to click the ad to get redirected within the ad to make a purchase.

facebook sponsored collection ads

Here are more ad formats you need to know:

  • Messenger ads – show up in Messenger.
  • Lead ads – mobile ads that focus on getting users’ contact information.
  • Stories ads – appear in Facebook stories as videos, images, or carousels.
  • Slideshow ads – appear as video or image slides.

Tutorial Facebook Ads: FAQs

How Many Days Should I Run Facebook Ads?

Run the ads as long as they keep converting. Switch things up when they don’t perform overtime. If it’s less than five days, give your ads some time to gain traction.

What More Do I Need To Get Better Facebook Ads Results?

Spend some time on FB ads training and testing multiple ads. We recommend the below Facebook ads video tutorial.

How Are Facebook Ads Calculated?

Facebook advertisers don’t spend the same amount on each ad. The cost is calculated based on the FB ads objectives, industry, cost-per-click (CPC), and more.

Wrapping Up: Facebook Ads Tutorial

This Facebook ad formula guide will make your advertising journey exciting and fulfilling—whether as a beginner or an established business. 

Don’t forget to keep learning and practicing; it’s worth it at the end of the day. It’s just a matter of time before you start creating Facebook ads like a pro.

You want a client acquisition system that works, and Facebook ads are a great place to get started. We use these with our clients. If you’re ready to level-up your client acquisition systems, contact us. We work with entrepreneurs and B2B business owners to develop winning strategies to scale their lead generation and conversions. 

Book a free consultation call with us to get started today.

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