A Done-For-You Marketing System
That Pays For Itself In 30 Days —
Or You Don’t Pay.

The Business

TJR Trades is the education brand of Tyler Riches — one of the most-recognized trading personalities online. TJR is widely known as the biggest TikTok day trader and crypto creator, a top-5 YouTube trading personality, and commands an Instagram following known for its die-hard engagement. The business sells premium trading education: a structured coaching program with pre-recorded coursework, live group coaching calls, and community access — offered at two price points, $4,000 (coaches-only) and $7,000 (adds access to TJR’s personal calls). Day-to-day operations are run by Director of Operations Adrian Paleka; Tyler drives content and all organic acquisition.

Before Scaling With Systems

When TJR joined, they were running a cohort-based launch model — selling in windows, going dark between cycles, and generating strong organic demand that had nowhere to scale. The offer was a single $3K price point with no ascension path. All fulfillment relied on Tyler personally doing multiple coaching calls per week. Sales were managed by Tyler’s brother with a door-to-door background and no info-product experience, and show rates were stuck at 50–55%. There was no back-end revenue, no formal testing framework, and no data infrastructure to confidently move pricing or structure.

What We Did

Identified the cohort-to-evergreen transition as the single largest lever and guided full implementation. Restructured the offer into a tiered pricing architecture: $4K (coaches + community) and $7K (adds TJR’s personal calls), creating an ascension path from first close. Raised price from $3K to the new tiers and built the data framework to test further increases. Delivered the sales team KPI system: 14-day rolling close rate windows, PIP triggers, and minimum hiring standards. Built out the challenge funnel model — value-stacking pitch structure, PIF-reward pricing, OTO and order bump logic. Provided the leadership meeting framework (weekly team leader meeting, IDS, scorecard and rocks) to systematize decisions without Tyler’s involvement. Delivered the no-show rate playbook including transfer of trust video, double-booking systems, and conversational pre-call SMS. Guided My Abundant financing integration and delinquency rate analysis to maximize cash collected.

The Results

$11.7M contracted for the year — approximately $1M/month sustained. Year-over-year revenue grew 55%, with the evergreen transition identified by the operations team as the single biggest driver. Monthly example: $890K contracted in March to $1.2M in April after structural changes took hold. Book-to-close rate hit 6.7% on primarily organic traffic. Paid ads scaled to a 4.6x cash ROAS; new media buyer partnership generating 2.79x in first 14 days with room to grow. Challenge funnel — run for the first time in November — drew 4,000 live attendees, generated $350K on the day of the pitch, and closed out the week near $1M total while coming in $150K profitable on $550K in ad spend. Offer tier split settled at a healthy 60/40 between $4K and $7K. Thirty-two percent of deals now closing through financing, adding significant back-end revenue that didn’t exist before.

The Business

High Performance Influencer helps coaches and consultants acquire more clients and grow their businesses. Richard built this after failing at 4 prior ventures — the hard lessons became the foundation of the curriculum.

Before Scaling With Systems

A broke college grad who had tried and failed at an ATM business, dropshipping, a B2B agency, and a jewelry company. His online consulting business was finally gaining traction — but without systems to delegate and scale, he was doing everything himself and growth was stalled.

What We Did

Helped Richard build the infrastructure to delegate. He hired his first VA and cleared manual work off his plate immediately. The core shift was psychological: from self-employed operator to business owner. With a VA handling outreach and qualification, Richard focused exclusively on taking calls and closing.

The Results

Hit $300K/month within a few months. Then hit $570K cash collected in the first 24 days of one month — from just $2,500 in ad spend. Now consistently generating $500K+/month at a 79% profit margin. Over $6M/year. Owns a home and his dream car, and genuinely enjoys running the business.

Client Wins

The Business

Oscar runs Hispanic Auto Leads. He advertises to Spanish-speaking car shoppers across the US and sells those buyers to dealerships that want them on the lot. He does not stop at the lead. An in-house SDR team works it immediately and then keeps following up long-term, turning a name in the CRM into someone who actually walks onto the lot. He only takes stores carrying at least 65 cars, so the dealership has the inventory to close what he sends.

Before Scaling With Systems

Oscar and his wife Gabby sold the way most local operators do, driving to dealerships and walking in, one region at a time. If they could not get to a lot in person, they could not sell it. Everything they earned depended on the two of them being in a car that week.

What We Did

We moved them off in-person selling and onto paid B2B acquisition. Our team built the funnel: a native Facebook lead form feeding straight into a booking calendar, with our follow-up copy pulling the ones who did not book themselves. We wrote the video script Gabby recorded on camera, and we pushed him away from the VSL page he wanted toward the lead form that actually converted for his market.

The Results

The first month tripled him: $30,000 to $85,000. Three of the last seven months have cleared $400,000. He no longer drives anywhere to win a dealership, and the ceiling moved from how many stores two people could visit to how much he wants to spend on ads. Four years on, he is still running the funnel we built, having swapped only the creative.

The Business

Founders & Love is a luxury matchmaking agency for entrepreneurs, founders, and high-achieving executives who are serious about finding a long-term partner. Lauren built a hands-on, curated service that handles the entire search process — not a dating app, but a fully done-for-you matching operation for clients who value their time.

Before Scaling With Systems

Lauren was generating ~$80K/month, primarily through referrals and personal network. The offer worked and client results were strong — but the sales process was entirely informal. There was no scalable funnel, no pre-qualification system, and no dedicated salesperson. Lauren was closing every deal herself, which capped growth at whatever her personal bandwidth allowed.

What We Did

We scripted and built a full video sales letter funnel from scratch, tailored to the luxury matchmaking buyer. Built an application system to pre-qualify prospects before they reached a call — filtering for both financial and emotional readiness. Repositioned the offer to $28,000 to match the premium tier. Hired and onboarded a dedicated salesperson so Lauren could step back from closing entirely. Structured an organic content strategy across Instagram and TikTok to drive consistent inbound without paid ads.

The Results

The new bank account for the business opened June 13, 2025. In the first 17 days: $286,184 collected. July followed with $182,280, and the months after continued to build. Total revenue collected in the first four months exceeded $663,000 — all from organic content, zero paid advertising, at $28,000 per client.

Client Wins

The Business

Predictable VA Loans — DePaul specializes in generating veteran borrower appointment leads for mortgage brokers. A focused, defensible niche with consistent repeat demand from a professional client base.

Before Scaling With Systems

DePaul came to SWS in a genuinely difficult position — facing eviction, with a real offer and work ethic but no systems to turn the potential into consistent revenue. He had the niche identified and understood his clients’ problems, but lacked the acquisition and sales infrastructure to convert that knowledge into a predictable business.

What We Did

Helped DePaul install the systems, scripts, and outreach processes to consistently generate and close new mortgage broker clients. Built the pipeline management structure and client follow-through processes that turned sporadic wins into a repeatable machine. DePaul applied everything relentlessly.

The Results

From facing eviction to $112,500/month in revenue. DePaul is one of the longest-standing members of the SWS community — a testament to what happens when a determined operator gets the right systems and keeps executing. The business now runs with predictable client acquisition and consistent month-over-month growth.

Client Wins

The Business

Randy runs Catalyst Coaching & Mentoring — a program that mentors registered nurses on how to build successful legal nurse consulting businesses. The curriculum covers legal nursing basics, creating outstanding work products, practice case reviews, and how to launch a profitable consulting firm. Pricing: $10,200 pay-in-full or $12,000 via payment plan.

Before Scaling With Systems

Revenue was stuck at $23K/month. Randy had tried scaling with paid ads but wasn't optimized. The real bottleneck: Randy was personally sitting on every sales call, every day. He couldn't remove himself from the closer seat without revenue dropping — and couldn't grow without removing himself first.

What We Did

CSM Tyler Sutley worked with Randy on building a real sales team. They hired 3 closers, built a systematic sales process with performance tracking, and installed the operational infrastructure needed to run a high-volume sales floor without Randy in the room. Ads were then optimized for quality booked calls at scale.

The Results

Revenue grew from $23K to $120K+/month — 420% growth. The sales team now operates with a 50–60% close rate. April's ROAS hit 52x. Randy no longer sits on a single sales call.

The Business

Real Estate Development Education — Danny teaches real estate investors and developers how to acquire, develop, and profit from real estate projects. High-ticket coaching program with a growing sales team and a proven offer that needed a better system to scale.

Before Scaling With Systems

Danny was already bringing in $162K/month in cash when he joined SWS — not a startup, but a business that needed better infrastructure to break through. Growth had plateaued and he was scaling without systems: no structured appointment-setting process, AOV stuck at $4K, and no consistent coaching for the sales team to improve conversion.

What We Did

Raised the average order value from $4K to $5,700. Installed a dedicated appointment setter generating 14 calls per day. Provided direct sales coaching for his top rep Sophia to sharpen conversion. Built the reporting and accountability structures that let Danny manage the business by KPIs rather than being in every conversation himself.

The Results

$171K in October 2024. $252K in November. $627K in December — including a single day where the team closed $112,000. $635K record month in August 2025. 4× revenue growth from where he started, with a sales team and appointment-setting system that runs without Danny on every call.

Client Wins

The Business

Ben To The Right helps financial advisors and B2C sales professionals sell better through positioning and framing strategies. Benjamin coaches them to go from $0 to six figures in under a year through structured online programs.

Before Scaling With Systems

Benjamin’s coaching worked — clients got results — but he was stuck at $2,500/month. Appointments were inconsistent, mostly from occasional referrals and social media. He’d tried other courses and programs; nothing produced predictable, scalable appointment flow.

What We Did

Identified the core bottleneck: no repeatable system for booking appointments. Built a VA-powered outreach and appointment system that ran without Benjamin. Freed him to focus entirely on showing up to calls and closing — which is what he was actually good at.

The Results

From 1 appointment/week to 8+ per week consistently. Client count grew from 7 to 60+. Revenue went from $2,500/month to $177,000/month in 6 months. Annual run rate exceeds $2,000,000. Systems in place to keep compounding.

The Business

Personal Trainers Business Incubator — Zakk helps fitness coaches transition from in-person personal training to scalable online coaching businesses. Programs are priced $1,000–$3,500. Zakk built the business through organic outreach, webinars, and influencer marketing. He found SWS through Jeff Sekinger.

Before Scaling With Systems

Revenue around $30K/month, entirely organic. Zakk had spent $6,000–$10,000/month with a paid ads agency for six months — over $100,000 wasted — and gotten almost nothing in return. He knew paid ads could work for his model but hadn't found the right strategy. The agency couldn't crack it.

What We Did

Seven minutes into the onboarding call, the answer was clear: direct ads straight to Zakk's Instagram profile. No landing page. No webinar. Just Instagram-to-profile ads where prospects could see his content and immediately take action. Zakk dropped the agency immediately. Ads were filmed the day after joining. Campaigns went live within days.

The Results

6 booked appointments in the first week — already beating what the agency had produced in 6 full months. $2,700 invested returned $26,000 in revenue (960% ROAS). By May: profitably running $20K/month in ads with 200% cash ROI and 600% total ROI — with a full team of 3 fulltime setters and 3 fulltime closers, and a content director handling all content. August: $50K cash in the first 5 days of the month, then closed at $110K/month — an all-time high. “I feel like I have a clear path to 200–300K/month through replication.” Year closed at $1.3M — up from $700K the prior year.

Client Wins

The Business

Fitness Business Mentors helps personal trainers and nutrition coaches grow and scale their online coaching businesses. Sameem’s programs are priced at $12,500 and $36,000 — built to take practitioners from generic fitness coaching into a high-leverage online business.

Before Scaling With Systems

Sameem was already doing $60K/month when he came to us — but growth had completely stalled. Nearly all revenue came from client renewals, not new business. He’d tried multiple marketing agencies and ad providers; none delivered predictable acquisition. He was profitable but going nowhere.

What We Did

Within 4 days we built a complete sales funnel, sales letter, YouTube ad campaign, and ad scripts. Launched and were profitable within 24 hours: $36K revenue from $60 in ad spend. Continued optimizing — $3K in spend produced $66K in 7 days. The YouTube ad system scaled to consistent 7× ROAS.

The Results

$60K to $300K+/month in 6 months — 400% growth. Day 1: $36K from $60 ad spend. Week 1: $3K in, $66K out. Recently spent $10K on YouTube and generated $77K in 50 days. Sameem stepped out of client fulfillment entirely and now has a clear path to $1,000,000/month.

The Business

Agency Vault helps digital agencies build and scale their operations. Connor grew it into a multi-six-figure business — but the P&L looked nothing like the top-line revenue suggested.

Before Scaling With Systems

$65K/month in revenue, $1,000/day in ad spend, and almost zero profit margin. The business looked productive from the outside but was a cash furnace underneath. Leads were coming in but converting inefficiently — and the cost structure left nothing behind.

What We Did

Stripped back the acquisition system to what actually converted. Identified where spend was bleeding without return. Rebuilt the funnel around efficiency — fewer, higher-quality leads rather than raw volume. Restructured the offer and operations to support profitable fulfillment at scale.

The Results

January revenue hit $175K. Ad spend dropped from $1,000/day to $150/day. Profit margins went from near-zero to 84%. The business tripled in revenue while dramatically reducing overhead. Connor now runs a genuinely profitable business — not just a large one.

Client Wins

The Business

Wake Up Wealthy helps entrepreneurs in the coaching industry build scalable systems to reach 7 figures. Brodie built the company after a personal transformation — his mission is to share the principles of self-mastery that changed his own life.

Before Scaling With Systems

Revenue bounced between $30K and $60K/month with no predictability. The only thing driving growth was Brodie personally creating content and selling. There was no scalable front-end system, no consistent messaging, and no way to grow without him grinding constantly.

What We Did

Identified messaging as the primary constraint. Revamped all marketing materials — organic content, ad copy, landing pages — to speak directly to audience pain points. Rebuilt the sales funnel from scratch. Introduced testimonial ads, which drove an immediate surge in new prospects. Helped Brodie bring on a VA and scale the team from 5 to 20.

The Results

Inconsistent $30–60K/month became consistent $200K/month in 6 months. Team grew from 5 to 20 people. Predictable lead flow replaced the founder-dependent hustle. Brodie removed himself from the tasks that weren’t moving the needle and now runs the business — rather than being run by it.

The Business

VR Creator Academy teaches people how to build VR games and transition into careers in the VR industry. Justin shifted from a self-paced course model to a high-ticket transformation program that takes every student through an identical, systemized process.

Before Scaling With Systems

Justin had a YouTube channel, some coaching clients, and a self-paced course that sold decently. But the math didn’t work: low-ticket volume couldn’t generate meaningful income. He knew there was a high-ticket opportunity — he just didn’t have the offer structure to capture it.

What We Did

Rebuilt the offer from scratch in the first few days — defining the transformation, not just the content. Created a cold-friendly high-ticket offer with a process that was identical for every client. Narrowed the ideal client profile so outreach became targeted and fulfillment became easy to replicate.

The Results

11 sales closed. $54K in contract revenue in weeks. 3× ROI in the first month. Justin now handles 3–4× more clients than before — with less mental load, because every engagement follows the same proven system.

Client Wins

The Business

Conversionly builds profitable client acquisition systems using overseas virtual assistants for outbound lead generation. Their offer — VA placement and client acquisition infrastructure at $10K+ — serves businesses that need a fully built, done-for-you lead gen machine.

Before Scaling With Systems

Zach and Justin joined SWS individually as agency owners stuck at $3–5K/month. We helped them install outbound email systems generating dozens of booked calls weekly. After seeing the potential, Zach launched Conversionly — starting from zero, with no clients and no funnel.

What We Did

Defined and sharpened the offer. Installed our own multi-million dollar sales funnel adapted for their market. Launched a YouTube ad campaign. Within days: booked calls at $35 average — vs. $200–500 industry standard. Systematically optimized: lead curation improved quality, simplified opt-in doubled conversions, improved sales process doubled close rate. Helped onboard 4 sales reps in days using our talent recruitment system.

The Results

Less than 6 months after launch: 7-figure annual run rate. $35 average cost per booked call vs. the $200–500 industry standard. 50%+ opt-in conversion rate. A-player sales team built out. Fully systematized end-to-end client acquisition from traffic to close.

Client Wins

The Business

CFS Recovery — Miguel helps people worldwide recover from Chronic Fatigue Syndrome, Long COVID, and fibromyalgia. He went through CFS himself, found a solution, and built a company to help others.

Before Scaling With Systems

Miguel had a proven recovery program but was capped by operational bottlenecks. Call show-up rates were only 30%. Revenue was stuck at $25K/month despite real market pull.

What We Did

Rebuilt the client experience from intake through delivery. Show-up rates went from 30% to 85-90%. Built structured onboarding — personalized welcome calls within 24 hours, milestone tracking, automated check-ins. Documented the coaching methodology so the team could deliver without Miguel.

The Results

Revenue grew from $25K/month to $82K/month in 90 days — 228% increase with zero additional ad spend. 57% close rate on high-ticket offers. Miguel stepped back from direct delivery. Record $150K collections in a single 3-week period.

The Business

Ink Launch — Alex runs a program that sets up B2B outbound and cold email client-acquisition systems for screen printing shops. The system is built with the shop over roughly 90 days, then handed to the owner to run.

Before Scaling With Systems

Close rate had fallen to 5%, refunds were running at 35%, and the sales process changed so often that reps could not build consistency. Alex was still tied to the floor.

What We Did

Rebuilt the sales system. Locked the pitch, tightened lead qualification, and installed a two-call structure that qualified pain first and moved ready buyers to close. Standardized so it held without the owner on every call.

The Results

Within 7 days the close rate went from 11% to 44% — a 4× jump. Held at 44% across the whole month on nine offers with four closed. Sales seat systemized, owner removed from the floor.