Avoid the spam box
Techniques avoiding the spam box
Cold email campaign

This video is a tutorial on how to avoid you emails going into the spam folder. Emails end up in the spam folder for many reasons, but if you are looking for the reason why…you are in the right place!

There is no way to completely keep all your cold emails out of the spam folder. Saying that, there are a few small, but effective techniques we use inside of Scaling With Systems. Seeing that you’re here, you seem to have emails hitting the spam folder, but it’s ok…by the end of this video you won’t.

As with most things, it is better to start at the source to avoid your emails get marked as spam. In this video I am going to show you four simple strategies and examples on how to set up your cold email campaign. Trust me, at the end of this your emails won’t be getting marked as spam.

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[00:00:44] Want to know how we’re literally sending thousands of cold emails every single day for our company and landing in the inbox of our lead. 80 percent of the time getting in your leads main inbox. 80 percent of the time leads to higher opens, which higher opens leads to higher appointments. Higher appointments leads to higher sales. Higher sales leads to well, you could guess it more money for you, your team, your family, your impact, whatever else you want. What’s going on? Everyone, I’m Ravi Abuvala here founder of Scaling With Systems and in this video, I’m going to show you the top four techniques you need to follow in order to make sure that your email doesn’t end up in the dreaded spam folder. Bom bom, bom.

Now, before I begin, let me just caveat this. I feel like I’m always Caveon in games, but I know in the comments on below people go Ravi Ravi Ravi you’re wrong. Let me caveat this by saying that it is impossible to make sure that every single email you send out never lands in the spam folder. Spam regulations are tighter now than they ever happened in the past. But there are a few techniques that you can use that we use, that we teach ins upskilling with systems to make sure that the majority of the time, which is more than most people, your e-mail lands and the made inbox of your end user.

So without further ado, let’s dove right into it. Be number one tip. The first way that I’m going to tell you that you can keep your email from hitting into the old spam bam is a unique subject. Right now I know what you think. And rather, what the hell do you mean by unique? And no, no, no. I’m not talking about what your mom tells you when you come home for Thanksgiving and you know your normal job yourselves live on the couch. And and she’s like, honey, you’re so unique. And you’re like, thanks, mom. That’s not the type of unique I’m talking about. Check out the screenshot that I’m going to put up here of literally the inside of my spam folder, my email inbox I just took a few moments ago. And I want to show you, if you look at the subject line of some of these emails, you can see there all caps or there’s probably like six or seven exclamation points or there’s a bunch of emojis or they use words like free or guaranteed or money or any of that.

These are all telltale signs that your email is a spam email and it’s gonna go into the spam folders because think what was the last time you saw an email to somebody in all caps or a subject line or with ten exclamation points or six or seven different emojis on it. Unless you were really angry at them or you’re sending some kind of weird email there’s a good chance you’ve never sent an email with us up in line like that. So for your cold or even a war messaging like you do to your newsletters, make sure you use a subject line that is unique. You know, add some kind of personalization inside of it. Ask a question, invoke curiosity and for the love of all things, holy keep it short. Some great ones that we used inside of scaling with systems and things that we teach our clients are things such as. A quick question. Or is it still your address or thought this would be useful for you? Those things are not spammy. They’re not lying. And it evokes curiosity enough so that they end user. My lead is going to probably click on that and open it and see what the next words I have an email are going to be.

Tip number two is to clean out your email list. OK more often than not, I don’t care if you scrapes thousands or hundreds of thousands or we know some people inside of scaling with systems that have email lists of millions of people or if you have an inbound email list that people have opted into your stuff over the past few years, you’re gonna have invalid emails, you’re gonna have old email addresses that don’t work anymore. And when you send an email to them, they do what’s known as bounce or they come back action. There’s another great example of how these email providers look at something as spam, right? What was the last time you personally sent an email to somebody that you know and it bounced back almost never. Right? Or once in a blue moon. But have you an email list of a thousand people and you send it out and even less to say a hundred of those thousand aren’t still valid right now? Well, it’s good to know those evil guys are gonna know that you’re a spammer because you have a hundred bounce backs all in a short amount of time and they’re going to make it. So all your emails go into spam for all of your potential leads that you’re trying to talk to.

Inside scaling with systems we literally have our clients using our virtual assistance to sending away from 3000 to 5000 emails every single day. So it’s critically important that we make sure that email list is clean when they’re sending those out so they can hit that deliverability of 80 to 90 percent in the end user inbox that once again leads to more opens, more responses, more appointments, more meetings, more sales in your pocket. So after you’ve gathered your list of emails, whether through an automated software, it’s inbound leads or you manually script them yourself, make sure you can take them through some kind of software such as like never bounce where you can just drop the whole list inside of there. It scrubs them, finds all the invalid ones, pulls them out and spits out a brand new, fresh, shiny, clean email list.

Tip number three for making sure that your email lands in the inbox of your end user is to make sure that the email body, the main content of the email is not spammy. Just like the subject line, most email service providers are looking for words inside of an email copy that just screams spammer. You know, words like free in all capital or money back guarantee or get this now or get this for free now or wire money or any one of these things your email service providers will be looking for those that are going gonna make it seem like this is a spammy email and thus put it in the spam folder and save your end user. The horror of having a read your poorly written email. Make sure you have your emails as personalized as humanly possible right, so add stuff like first names inside of there, maybe cities that these leads are going to be in maybe job titles they are at companies that they work for and you can trickle them throughout the e-mail the e-mail copy so that it looks more personalized, looks more like you handwritten that letter rather than sending the same e-mail to 5000 people one day. One of our favorite things to do inside scan, which isn’t something we teach our clients to say something like, hey, I noticed that you were a real estate agent in Atlanta, Georgia, and I wanted to reach out in that instance. It may seem like we know that person eventually and it seems like it’s more personalized, but in reality, we probably manually scraped a list of realtors in Atlanta, Georgia and so we didn’t really do any personalization. But in the eyes of the end user, in the eyes of the e-mail service providers, we did.

And finally, tip number four is honestly more of a requirement than it is a tip. Not too long ago in the United States, there was an act passed called the Canned Spam Act, which essentially prevented people as such as maybe you or maybe even me from consistently abusing cold e-mail systems and abusing businesses and consumers with our messaging with zero repercussions. I know what you think and ruddy well. Why should I care? It’s just some kind of act that doesn’t have any effect on me. Well, it depends on how much you like. $40000, because if you don’t fall what I’m about to tell you next. It could cost you up to $40000 for every single e-mail that you’re sending that doesn’t follow these rules. If you’re sending a few thousand e-mails a day like a lot of us are doing, then that could end up being a lot of chedder. I suggest, as usual, that you do a quick little Google search and look up what can spam act is, you know, that you’re protected. But one of the things that is probably the most important that I see most people not doing and that I haven’t already covered this video is make sure you include a signature with your full name, your business’s full name and business address. I know what you are thingking, Ravi I don’t want to put my pgysical address on this e-mail. Well, that’s fine as long as you’re OK potentially being fined up to $40000.

And the other quick little tape inside of the Can Spam Act is make sure you give your end user an easy way to opt out of your email. So if you’re using a major email provider where you’re like sending out a bunch of emails from a different software, more likely than not they’re going to an unsubscribe button. But if you’re going to use something else, just make sure that you give some way for that email user, that end user to unscarred from your emails. So they’re not locked into doing it. And then you end up with a fat little fun.

So there you have it. And end up guide on how to make sure your e-mails don’t land in the spam folder and lead you to more opens, more responses, more appointments and more sales for your company. So now you know what? I make sure you don’t end up in the email spam folder, but do you know what you should be exactly saying in the messaging? Do you know how to make it so that you’re consistently generating leads across multiple platforms? And then what even happens when you get a response from somebody? Do you know how to turn that into a sale? [

I would advise you guys really quickly to click the link in the description below. I shot at a free training the other day where I walk you through the exact steps that I use to scale both of my companies to seven figures. And we go really in-depth on the whole concept, the lead generation, what’s what software is we use, what platforms we use, and what’s the scripts and messaging we use in order to generate consistent appointments every single day. So be sure to click the link in my description and get access to that now. Be sure to also like subscribe to on the bell notifications and common down below. And let me know if you have any other questions about e-mail sending spam folders, how to stay out of them, email, copy or the CAN-SPAM laws or anything like that. I’m going to personally go in and respond back to each and every one of those. Thank you, guys so much for watching the video and I’ll check you guys.

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