How To Choose A Niche

Finding Your People

[00:00:00] What’s going on, guys?

[00:00:02] Ravi Abuvala here, if you’re watching this video right now, that means that you are curious about one of our actual course modules for our paid program scaling with systems where we help entrepreneurs remove themselves from their company and scale it up. I’ve done it for myself for multiple seven-figure businesses and we’ve done it for limited hundreds of their entrepreneurs as well.

[00:00:20] And this is going to be something inside of our course that I pulled out on niche picking. Right? So what’s niche picking? Speaking is essentially choosing the niche that you’re going to be working with for your company.

[00:00:30] And it could be anything from real estate agents to, you know, doctors to people that are making money online, that want to make money online or people that are making money online and they want to make more money online. So I think there’s a lot of misconceptions around the idea of what a niche is and how important it is to scaling your company. So there’s a right time to be using a niche. There’s a wrong time to be choosing a niche. And there’s different niche types. Right. I’m going to go a lot more in-depth inside of this training, even below it.

[00:00:54] I have a little niche calculator where you can decide if the industry that you’re thinking about going into is worth your time or are you going to be losing a lot of money and a lot of time going down a rabbit hole. So check it out. Let me know what you guys think.

[00:01:14] Choosing a niche.

[00:01:16] OK. This is something that I get questions on on a daily basis on our coaching calls or whenever I’m going live on Facebook or whatever it is. Hey, Robbie, how do I know if I should choose an edge? What kind of niche I should choose, et cetera, et cetera. So let’s get right into it. So what are we covering? This one’s can be very quick.

[00:01:35] What is a niche? What to look for in choosing a niche? And the famous. But Ravi, dot, dot, dot.

[00:01:43] So what is a niche? A niche is essentially very simply the vertical of people that you work with. Right. So it could be Real’s agents, loan officers, doctors, dentists, homebuyers, home sellers. You know, since CBD companies, MCO companies. What people looking to get their hair done or whatever it is. So there’s a traditional niche which is like real estate agent. And then there’s also a different form of niches that we talk about as well as like people looking to systemized our business. I would be scaling racism’s like we work with a variety of brethren, if you will, once again. Don’t know if that’s a real word, a breadth of different people. And so we don’t say, hey, we work just with agency owners or we work just with real estate. We say, hey, we work with entrepreneurs looking to scale their business and remove themselves from it. Right. So there’s two different types of lead generation. I mean, legion of niches, obviously, the former, the realization loan office, whatever is is very simple to use. And I would recommend starting if this is when your first businesses or this is the business you’ve had for a while. Starting with that one, the you know, the one that we do, which is like people looking to scale their business. It’s a lot more difficult to do now because more difficult to do. We get to charge more money. But just to give you guys kind of an idea, there are two different types here. I would always stick with choosing the former one for the beginning at least. It’s not that important in the beginning of your company. So you’re in zero to 10k a month and you’re like, Hey, Ravi, I have to pay my bills. I’ve got to make sure I get my rent done. I got to make sure I get food on the table. Don’t turn down business at that point for one of two reasons. Number one, you need the money. It’s critical to happen. And number two, you just need to see which one of these clients you enjoy working with anyway. And you can get results for. But once you start scaling. I was I was really, really spinning my hamster wheel at a 15k a month mark and might one of my companies because I was just helping dentists and chiropractors and lawyers and real estate agents and loan officers. And I was doing multiple different campaigns. I was helping people with like essential oils and like every single time to on a new client in a different business.

[00:03:47] I had to learn that new business and how to deliver results for it. And so that took up all my time. Instead of doing lead generation and sort of doing ads or instead of trying to work on my business, I was like trying to figure figure out how I was gonna fulfill for the people that just paid me $2000. Very stressful and very, very annoying. So in the beginning, I get you to make biz. You need to make money and you don’t have any clients who you don’t know what to niche down into. So I wouldn’t recommend doing it right in the beginning. I would try to see who you enjoy working with. See what you can deliver results for. And then once you have like for me, when I was doing that, you know, 14 15k months, I had I think I was like three or four times a real estate. The rest were just like one off of each. And I was like, well, fine, I’ll just go. And the real estate niche. And that’s kind of how I how I got the in real estate. Right. So I tossed out a few different ones. You know, maybe you want to be a luxury in the beginning. You’re doing real estate. Maybe you want to sell luxury homes. You also sell first time homebuyers and you also want to do v._a loans for veterans or whatever it is. And so you just try all of those out and then eventually you can once you’re doing that, you like, well, the luxury ones, honestly, those guys are real pains in the asses. I think they know everything and the V.A. ones are good, but it takes a while to get their V.A. application in. But first time homebuyers, they’re usually hungry. It’s very easy to get them their grant and we can get going right away. And they’re super grateful and they usually buy their second house, which means there’s a long lifetime value. So every niche is going to have pros and cons. I can’t sit here and tell you all of them, but what can be a pro and con? I would just recommend you testing it out yourself. Right. And then just once you get a few in, just figure out, hey, who do you enjoy working with? Who do you already have? A lot of people. And who do you have results in? Whodo testimonials in and scale that one up. What to look for in a natural you’re choosing a niche. No one is a cash r a y in 30 days. Write that down on your sheet. We’re gonna do another module with like types of businesses and offers to do and sort of look very similar to this because you want to work with people that are similar to you, but you really want to do a cash hour in 30 days. That means let’s say you charge a legionary Asian Cup in your lead generation company and you charge your client real’s age and twenty five hundred dollars a month in order to get the results for them.

[00:05:58] Well, they should be really making $25 plus some in the first 30 days.

[00:06:03] And that’s the real issue with real estate. Like I said, all there’s a lot of pros and cons to every industry. The biggest one that we’ve ever battled. I have one hundred eighty eight clients in real estate. Right now, the biggest one that we’ve ever about real estate is just like, hey, it’s a three month process. And so they’re paying us $25 a month. That’s three months at seventy five hundred dollars before they’re finally getting that commission check. But then they get to three at once and they make, you know, eighteen twenty two thousand dollars on their third month easily pays for the first three months. But in reality, it would have been so much easier if they got the cash online in the first 30 days because they might dip out on you in the second or third month, whatever it is, and my complaining center, etc..

[00:06:40] That’s why scaling the systems is so beautiful, because our goal if you go through the southern, we give your visa in four days or or if you just go through the program is that you can get a client.

[00:06:49] I’ve had, you know, Taylor Lawrence got his $18000 in the first three days, but people have made $10000 in the first seven days like they make their money back in the first few days. It’s super easy to do at that point that they have no problem to continue to pay. Right. So cash, Arline, 30 days.

[00:07:04] And the second one is easy to find the slash message. So, you know, you don’t want to work with you know, I was talking to a gentleman the other day. I’ll use an example of John Monstering that he works with I.T. companies and it’s very hard to find decision-makers in I.T. companies.

[00:07:18] It’s not that easy.

[00:07:19] You can’t just type it in on a on a data scraper or type it in on Google. There’s there’s layers and layers of I.T. companies.

[00:07:26] And on top of that, there’s layers and layers of positions that I.T. companies that you speak with. That’s why we don’t work.

[00:07:31] You know, I do every once in a while, one off consultations with like, you know, large corporations. But I don’t personally go out and find them because it’s very hard to convince them they have to go through multiple levels of bureaucracy, etc, etc. So easy to find source messages. Someone like real estate, you know, homebuyers.

[00:07:48] Let’s see here. Dentists, doctors, chiropractors, anyone.

[00:07:54] No matter what your business is. Any person that you’re looking to do, you should be able to type in on Google and find them. And then the other step to that which ties into it is easy to find investors or clients. Right. So once again, if you are working with real estate agents, but they only want to work with, you know, home owners that have 15 million dollars in liquid networks so they can buy the 30 million our homes they’re selling. Well, I’m going to be honest with you, that’s going to be a really hard sell to do, which can be really hard time to deliver results for them. So you really want to find an easy way to message their clients if you’re doing lead generation.

[00:08:30] And that’s also kind of goes into like just delivering easy results for them as well as scalability. So like another example, I had a client of mine. She’s a bio bio pharmacy coach or consultant. She does a $60000 program. We use Linked-In and generate her leads, but she only works. Was the top like 50 CEOs a biopharmaceutical companies, very difficult to find them on, linked in and to get in front of them or to find them on a mass scale. So make sure is easy to find. Size meshes their clients. That’s where you can do like, you know, Facebook ads linked it, outreach, email, YouTube, whatever it is. The next thing is two types of selling. Right. So you need to make sure when you’re looking for this, you only one one of the two types of selling. So to Divya, selling number one is that the person needs your product or service.

[00:09:18] Right. So you the sell somebody on the idea that they need a system, either scale their business, you sells them down, the idea that they need to get their teeth. Media sales, the idea that they need to buy a next home. And the second type of selling is that you’re the person in order to do that thing. What? So I’m the person that’s going to take you along the scaling journey. You’re the person that’s going to buy their first home with them.

[00:09:37] You’re the person that’s whiten in teeth, whatever it is. If you have to do both types of selling, it’s very, very difficult. It’s it’s a longer cycle. So you’re not going to have the cash on a line 30 days. And it’s harder to see results and it’s harder to scale because like, let’s say I’m a life coach. Well, it’s very hard to convince someone that they need a life. Why do I even need a life coach? What’s the benefit of having a life coach? And then once I convince him that in a life coach, well, there’s hundreds of thousands of life coaches out there, how do I know that they should work with me? So I have to go through two barriers of selling versus finding a niche that you can work in where there’s only one type of selling. Hey, you already know you get your teeth whitened. I work with dentists because all I ever do is put a Facebook out in front of you.

[00:10:17] And now you know that you just that you need to work with this dentist because he has a, you know, $10 off coupon, whatever it is. So there’s two types of selling. You really want to only do one of those two. And that is convincing them that they should work with their client. You don’t want to do both of the two if you have to convince them they need a service or product and then your clients, the one they need to buy it from.

[00:10:37] So once again, you can do it, guys. All these things you can do and you can get a charge more money because you are doing it. But this is just how to make easy money. Okay. And the final thing is saturation. Now, guess what? My friends, I’m not talking about saturation in the aspect that you guys are talking about. If there’s saturation. Ding, ding, ding a ling. It’s a good thing. And guys, it is a good thing.

[00:11:00] People want hear the word saturation and they run for the hills.

[00:11:06] Bump, bump up.

[00:11:13] Anyway, that’s a great song, by the way, I recommend checking it out, but if people hear the word saturation and they think that it’s the worst in the world, they need to stay away from it. Guess what, guys? If there’s saturation, that means that there is a lot of money in that industry. Unless everybody in the world is dumb, which I’ve only seen that happen on a few different topics. But most of the time, like the health and beauty industry, is a multi trillion dollar industry. Don’t Google check me on that. I just made that up. But I know there’s a lot of money in it.

[00:11:41] And so people are like, oh, there’s a lot of there’s a lot of people already in the beauty industry. Well, it’s like. Yeah. Because there’s a lot of consumers in the beauty industry. So actually, look at saturation is a good thing. I never really wanna be the first person in the industry or in a in a vertical because then I have to figure out everything on my own instead of modeling somebody else.

[00:12:02] And then finally, the classic. But Ravi. Right. But Ravi me. No one’s niche. Okay? That was the only thing that could fit on the top line there. I didn’t want to make two lines, so I had to make it like that too. Frigging bad. Okay. Good luck scaling. It’s just so much easier if you’re specific. Okay. You can use a say you sell the your clients on the same testimonials like a real estate agent starting to care about a lawyer. Testimonial lawyer’s not gonna care about a dentist testimonial. It’s just not it’s not going to affect them at all. But if you have a hundred testimonials like we do for a scaling with systems program of of entrepeneurs, I’ve scaled their company. Well, that’s fantastic. What if it was like I had to like one person in that ad scale, their company. And I also showed everyone, like my real estate agent testimonials of which we have a hundred of those as well. Like they’re not going to care if I can deliver leads for real estate agents. That’s not what I’m selling here. So you won’t have the same testimonials.

[00:12:51] Also, Facebook came out with targeting different options for real estate. And so we started shipping into YouTube as real savings. It was very easy to do the same copy and paste formula that we do for Facebook. And now we’re offering it and YouTube for real estate agents because it’s one niche. But if I have 10 different niches, I would have to learn 10 different types of campaigns for YouTube, for 10 different industries and figure out which one of those even work on YouTube. And then also it’s like the same media, right? I can be you know, I hear all the time from Real Estate Agents – Wow, I heard you on Andy Carter’s podcast. You know, you’re working with Tom Faery, whatever it is. And you I get to be the same names that they all watch and they are the same person is going to watch it. Let’s say someone’s innocent, real say they’re gonna listen the same influence influencers and real say they’re gonna at least watch the same TV shows, read the same magazines, etc, etc.. So if I pop up at all those things, it’s very easy for me to be omni present. And then finally, you’re not going to lose money. I promise you, you’re not going to lose money. You.

[00:13:46] Now, when we look at the short term, you might if you’re going from like $10000 a month and you have a client and then you’re like our next month, I’m only doing real estate, you might lose some clients from that in the short term. And so you’re going to lose a little bit of money. But in the long term, you’re going to make more money than you can ever imagine. OK. So that’s why it is important to niche down.

[00:14:07] And in the next model, I want to talk a little bit more about choosing your business that you’re going to create and what your offer or service is going to be. Thank you, guys.

[00:14:15] Awesome guy. So hopefully you got some value out of that. I know when I first started in this industry, I was essentially doing everything for everybody, which was OK up to a certain point in my business, right up until like ten to fifteen thousand dollar a month mark and your business. And then from there, you really should start choosing something that you can scale up and duplicate that just like we talked about in that training. You can duplicate that process over and over and over and over again so that you’re not doing custom work for everybody. So it is important to do. But after a certain point, if you’re interested in a little bit more about niche picking, what kind of business model you should be doing. You know, the power of virtual assistance, the power of automation, delegating standard operating procedures, etc, etc.. Maybe you’ve seen a lot of these videos, a lot of my trainings over our student testimonies below and even thinking about booking a time with us. But you haven’t. I just want to invite you personally to click the button below apply and just speak with all of our team members. There’s no cost to you. You really have nothing to lose and we can get on the phone so quick.

[00:15:10] Discovery call would do a little homework on who you are, what kind of offer you have, and see if there’s anything that you’re doing right now based on our previous experience or some of our other students previous experience that we can actually give you on that calls. You can go home and start implementing right away and move the needle. And if it’s possible, if you’re interested and you want to hear a little bit more about the scaling with systems program and how we help entrepreneurs fire themselves from their company so they can scale to 7 8 figures will explain that to you as well, but only if you’re interested. I hope you got value out of this and I hope very much to speak with you soon.


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