Let's talk about coronavirus
Scaling through a pandemic.
This is the third message I’ve gotten like this today.
Whether it is right or wrong is irrelevant, it is the truth, which is:
Those who are replaceable will be replaced in the upcoming months.
Not everyone, but there will be layoffs.
There has to be.
And if you don’t have a specialized skill, one that the market needs, and you aren’t one of the best in your industry at it, it could be you that is laid off.
I’m not trying to instill fear, but I also want you to be prepared, so here are a few things we’re doing and we’re telling our clients at Scaling With Systems to do:
1. Track Your Numbers – if you already have a business and you aren’t tracking all of your numbers, you are going to get emotional and make a mistake. Track how much it cost you to acquire a client, what your show-up rate is, what your close rate is, etc. so that you know if this is even affecting you. Some people may close their doors because they “feel” like people aren’t buying when in reality they are.
2. Don’t Get Emotional – this plays into #1, sit down, make a plan, and execute it. If you’re afraid of losing your job, start learning a new skill or join a new program that may be able to help. If you’re afraid your business will fail, check your numbers and run it until you aren’t profitable, it will also help you cut the fat.
3. Understand This Happens – not a pandemic necessarily, but there are always ups and downs. I’m not sure if we will enter a recession but there will be an economic impact from this. Look at the economy over the past 100 years, there is always highs and lows, most successful people understand that and they stack capital and knowledge in the highs to execute during the lows. If you aren’t prepared, use it as a lesson for next time.
4. Surround Yourself w/ Positivity – I see negativity everywhere right now and it is easy to get overwhelmed. Join a community of winners and limit the amount of social media and news you’re consuming. This isn’t the end of the world (and if it is, what are you going to do about it anyway).
This to, shall pass.
Take a deep breath, get your numbers right, make a plan and execute.