More than 90% of consumers are likely to shop from a brand that offers personalized recommendations.
What this means: personalized marketing is a powerful tool for online service providers.
Focusing on lead generation through personalized marketing is a great tactic for businesses.
Personalized marketing helps you better understand your customers’ needs. It’s based on data such as preferences, past purchases, and browsing behavior to understand the best way to craft a personalized marketing message that will result in sales.
In this article, you’ll learn powerful tips and tactics to help your business leverage lead gen personalization for maximum success.
From brand storytelling and journey mapping through segmenting customers and tracking feedback, let’s explore what personalized marketing has in store for your business.
Personalized Marketing: An Overview
Personalized marketing is a practical approach to marketing that utilizes your customer data to create personalized experiences for customers.
For example, when you shop on Amazon, it tracks your behavior and buying patterns. Later, Amazon sends a personalized email based on your past behavior, increasing your chances of buying more from Amazon.
Personalized marketing leverages customer preferences, past purchases, browsing behavior, and other relevant information to craft a personalized message that resonates with the target audience.
Lead gen personalization efforts make your customers feel valued. This has them more likely to think of your business favorably and, therefore, encourages them to buy.
Here are some of the critical aspects of using personalization for lead generation:
- Brand Storytelling: Crafting stories around your brand to engage customers on an emotional level
- Journey Mapping: Creating customized user journeys for each customer segment based on their interests and needs.
- Segmentation: Dividing customers into smaller groups based on shared characteristics like age or gender.
- Tracking Feedback: Gathering feedback from customers to understand their needs better.
3 Badass Benefits Of Lead Gen Personalization
1. Builds Trust & Strengthens Relationships
“Saying hello doesn’t have an ROI. It’s about building relationships.” -Gary Vaynerchuck.
People do business with people they like, know, trust, and value.
If you look closely at how personalized marketing works, you’ll notice that the idea is to make your customer feel like someone is concerned about their needs (which you indeed are). It’s the reason why lead generation through personalized marketing is conversion-friendly.
2. Understand Customer Needs And Preferences
“Your most unhappy customers are your greatest source of learning.” – Bill Gates.
Your business aims to solve your customer’s pain points with your product or service. You can do that more efficiently when you understand their needs and preferences better.
When you understand that, personalization in lead generation becomes more effortless. It can help you segment your customers, which can help you, for example, in crafting custom email messages.
The result? They remember you for longer and gradually become your loyal customers.
3. Help Stand Out In The Crowded Market
Your clients are busy people. They get tons of emails and marketing messages daily. Why would they bother unless they know your marketing message is for them?
Use lead gen personalization to grab your customer’s attention and stand out in the crowded market. Data suggests that personalized marketing is one of the most effective marketing strategies.
How To Implement Personalized Marketing Into Business
Directly Addressing With Names In Outreach
“A person’s name is to him or her the sweetest and most important sound in any language.” – Dale Carnegie.
We all have a particular reflex attached to our names. The same happens with your customers too. Just by using the first name of your clients in outreach, you can expect a boost in engagement and CTA.
By including the recipient’s name in emails, letters, or other marketing communication, your customer can be seen and appreciated. Consequently, it gives them the incentive to respond positively.
Also, using names directly in outreach messages makes it easier for recipients to recognize whom they are connecting with—helping you stand out from the competition and win new leads.
Collect Data
Data is the 21st century’s gold. It’s even more accurate regarding lead generation through personalized marketing.
You need data points of your customers to craft an effective lead generation campaign with personalized marketing.
For instance, you might need the following data of your customer to craft a tailored email campaign:
- Name (first and last)
- Birthdays
- Age group
- Address
- Interests and hobbies
- Customer preference data.
Segment Types of Customers
It’s necessary to know that not all customers are the same. Segmentation can help you narrow down further your lead gen personalization efforts.
Your clients are different people with different environments, designations, and experiences.
You can segment your customers based on different categories. That way, when you assess the data provided for the different categories, you can make adjustments tailored to what each segment wants and needs. Segmenting customers easily enhances the lead generation process.
Use Email Marketing Tools
Personalization is critical when it comes to custom lead generation. With email marketing tools, you can send out unique and personalized emails tailored to each of your customers. You can use tools like Active Campaign or Lemlist.
You can also use automated email campaigns and send emails when a prospect does a specific action. Personalization combined with a perfect email marketing strategy will bring more new customers to your business.
For more insight into how to use Active Campaign for business, check out this article next.
Testing & Analyzing Results
You can’t learn how to do personalization in lead generation unless you know how to read the analytics of your campaigns. To enhance lead generation and improve effectiveness in the future, you must test and analyze results.
Otherwise, you’re literally just making blind decisions based on a hunch, rather than information that shows you what is and isn’t working.
Later, you can use analytics as your compass and tailor your personalized marketing more tailored to your customers’ needs.
Lead Gen Personalization: FAQs
What is a personalization lead?
A personalization lead is a prospect identified as a good fit for a business based on its characteristics or behavior.
You can generate personalized leads using segmentation, behavioral targeting, and personalized messaging techniques. These techniques allow you to create targeted marketing messages and experiences that cater specific needs and interests of potential customers.
Personalization leads are essential because they are more likely to convert into paying customers than leads generated through more general or impersonal means. With lead generation through personalized marketing, businesses can increase their chances of success and make their marketing efforts more efficient.
What are personalization techniques?
Using personalization for lead generation is one of the effective ways to bring in new business. You can segment, run personalized ads, create tailored email marketing campaigns, and offer a personalized experience of your product and services.
Personalization increases your customer experience (CX) and helps build your customer’s trust and relationship with your brand. It makes sense to use personalization techniques for lead generation and to stand out in your industry.
What are the 3 approaches of lead generation?
The three most common approaches to lead generation are:
- Inbound marketing: You create valuable content to attract potential customers.
- Outbound marketing: You actively reach out to prospects using cold emailing, personalized marketing, and cold-calling techniques.
- Referral marketing: You leverage your past or existing customers to generate qualified leads.
Wrapping Up: Personalization Techniques For Lead Generation
So this is how lead generation through personalized marketing makes your efforts more effective. Personalized marketing may be the talk of the town now, but history knows personalization for lead generation has been efficient ever since.
Use the techniques mentioned in this guide to craft a tailored marketing message. When you focus on lead generation through personalized marketing, you’ll bring in customers that stay.
If you need help with lead generation, we’ve got you. We at Scaling With Systems build super-efficient client acquisition machines to bring in new and qualified leads every month. We have helped businesses in doubling and tripling their revenue without time-tested methodologies. Book a free consultation call with us, and one of our advisors will get back to you.
