4 Biggest Investing Mistakes Business Owners Make

Business owners, listen up! 

You need to invest your money wisely if you want your business to do well in the future.

Business owners continuously make common investing mistakes that are costly and have negative consequences. Some of the biggest investing mistakes include not diversifying investments and investing too much in one asset class.

In this article, we will discuss four of the biggest money mistakes to stay clear of.

By knowing about these investing pitfalls and taking steps to avoid them at all costs, you can protect yourself from making costly financial mistakes. Don’t be the business owner that jeopardizes your company’s future success.

Why Investing Is Important For Business Owners

Investing is important for you as a business owner (but also, for everyone). What investing can do is help you make money to put back into your businesses. Making more money should always be a goal.

But investing also comes with some risks. 

To avoid investing mistakes, you need to learn about the biggest investing mistakes others usually make so that you can avoid them.

What investing can do is allow you to grow your businesses and increase your wealth by following a few little tricks. This wealth can be reinvested in new equipment, marketing campaigns, or even team expansion.

Investing can also protect against inflation and financial pitfalls. Avoiding external influences like COVID-19 so that it doesn’t affect your business negatively. It also provides opportunities to generate passive income. 

Having a variety of investments can also give the business a safety net in case something goes wrong.

That sounds like a win-win. 

investment mistakes

Types of Investments Available to Business Owners

Business owners typically have several different investing options to choose from. The most popular ones include:

  • Stocks – The stock market has had an average annual return of about 10%. Many business owners choose to buy stocks with companies they feel strongly about. 
  • Bonds – By investing in government and company debt, you can get a steady income stream. They are a safe bet, but with lower returns.
  • Mutual funds. Money is collected from multiple investors to buy a diversified portfolio of stocks, bonds, or other assets.  
  • ETFs – Similar to mutual funds, but have lower fees and offer more flexibility in investing.
  • Real estate. Business owners can buy land, houses, or other buildings and rent them back out for a return.
  • Cryptocurrency – The newest kid on the market involves buying and selling through this digital currency. This is a high-risk, but high-reward investment.

1) Failing to Diversify Investments

Number one on the list of the most common investing mistakes business owners can make is not diversifying their investments. 

Let’s look at this example:

If a business owner puts all their money into a single stock, say a new energy drink like Prime. They think that because of the current climate and hype around the energy drink, this stock is fail-safe.  

By putting all of their money or all their eggs in one basket, the business owner is playing with fire. If the stock performs poorly and nobody likes the flavor of the energy drink, or if the current generation decides to cancel Prime, their entire investment portfolio is at risk. 

If the same business owner had only diversified their investments by moving some of their savings into other assets, they would have spread the risk of their investments. They could have bought stocks in the energy drink, invested in bonds, and bought real estate in Dubai, for example. 

This would have given them a better chance of making money on their investments, even if the value of stocks in Prime did decrease.

By investing in more than one type of asset, you can spread out the risk of investing in just one type of asset. You don’t want to sit there and see your money go down in the charts. 

It allows business owners to invest in different investments to help them reach their overall goals, such as capital growth or income generation.

2) Not Researching Investment Options

More investment mistakes include not researching investment options. Without doing the right research, it’s hard for business owners to figure out how risky an investment is and how much money they can expect to make from it. 

Investing without research may mean that investors miss out on opportunities for higher returns or miss important information about a particular asset or market before investing. Additionally, not researching means missing out on potential tax incentives or other benefits of investing in certain asset classes.

Here is an example to show this.

If a business owner decides to invest a large amount of money in stocks for a clothing company. If the business owner just liked the sound of the company and didn’t do any research into them, this would be a mistake. 

The clothing company decided to do a new product line without properly researching the market or competition, and their new line completely failed. Who is at fault for the investment?

Without researching the market, the clothing company may not be aware that there is already a lot of competition in this area. As a result, they may not see the returns on their investment that they had hoped for, meaning that the business owner is also at a loss.

If the business owner had taken the time to research the market and the company they were investing in, they might have found out that there was a gap in the market for sustainable clothing. This would have a higher chance of success. They could have placed their investment elsewhere.

3) Relying Too Much On Advice From Others

Business owners shouldn’t rely too much on advice from others when investing, as it can lead to financial mistakes. 

When people listen to what others say, they often invest in assets and markets that aren’t right for them, miss out on opportunities, or use risky strategies. Relying too heavily on the opinion of another person may mean that the business owner does not understand their investments fully. This could ultimately put their entire portfolio at risk.

Relying too much on advice from others leads to investment mistakes such as:

  • It limits creativity and innovation
  • It doesn’t reflect the unique strengths and values of the business
  • The advisor may have conflicting interests or a limited understanding of the business
  • It stifles independent decision-making and leadership skills.

The 2008 financial crisis is an example where many investors listened to others’ advice and made investment mistakes. During the housing boom, many investors bought into subprime mortgages based on the advice of brokers, financial institutions, and ratings agencies without fully understanding the risks involved. 

When the housing market crashed and the number of defaults went up, many of these investments lost their value, causing a lot of people to lose money.

Business owners need to gather information and perspectives from various sources. But business owners need to make decisions based on their own judgment and strategy for the company to avoid investment mistakes.

4) Investing Without a Plan or Strategy

One of the most common money mistakes in investing is investing without a plan or strategy. This increases the risk of investing in unsuitable assets and markets. It can also cause business owners to miss out on opportunities or invest in strategies that are too risky.

Investing without a plan or strategy means that the investor doesn’t fully understand their investments, which could put their whole portfolio at risk by exposing them to more volatility than is necessary. 

A good investment plan helps you balance the risks and rewards of investing, which can help you make the most money and lose as little as possible over time.

The dot-com bubble of the late 1990s is an example of people investing without a plan. When the bubble burst, many people lost money because they bought stocks in tech companies without doing enough research on their finances or understanding how their businesses worked.

Biggest Money Mistakes: Return On Time

Return on time measures the return from investing in an asset compared to the amount of time it took for that investment to pay off. It looks at how well an investment works or how quickly an investor can get their money back.

A good return on time means that you can make more money with less work or risk. Any investment with a 10–20% return is considered very good. A low return on investment means that you make less money while putting in more effort and risk. 

Investing with a focus on maximizing returns while minimizing efforts helps ensure that business owners are getting the most out of their investments over the long term. Try not to just invest in a quick fix. 

If past experiences are anything to go by, the investment market can be extremely volatile and can easily decrease in a matter of minutes. Take Twitter being bought by Elon Musk; this saw a decrease in the value of stocks. 

Risk Vs. Reward: Common Investing Mistakes

Risk vs. reward is an investment idea that compares the possible return of an asset to the risks that come with it to see if it is worth investing in. It is a key factor to consider when investing as a business owner, as it gives you options and helps you decide which types of investments best suit your needs and goals.

For each investment, the risk vs. reward ratio should be carefully considered. You need to make smart choices and get the most out of your investments without taking too much risk.

Let’s look at real estate investment.

On one hand, real estate has the potential for high returns, but on the other hand, they come with the risk of losing money if too many other people buy real estate in your area. If the demand for real estate in the area decreases but there are many available houses, chances are you aren’t going to make any money in the short term.  

Investors must weigh the potential reward of a high return against the risk of losing money when making investment decisions. More risk usually means more potential rewards, but it also means more likely losses.

Investing Mistakes To Avoid: Sunk Cost Fallacy

Sunk cost fallacy means investing too much money in something even though it has not been successful. People do this because they have already invested time and money in the thing, so they think investing more will help them regain what they have lost. 

People make decisions based on the resources they have already put into a situation, not on how that decision might turn out. This can lead people to continue investing resources in a project or decision even when it no longer makes sense to do so.  These emotional investing mistakes make investors feel they have already invested too much to stop now.

It can make people keep working on projects that aren’t likely to work and miss out on better opportunities. It’s a very common bad investment that business owners make. Don’t fall under the trap and become susceptible to the “sunk cost” fallacy

Measurable ROI: Financial Mistakes

Return on investment (ROI) is a way to figure out how profitable an investment is as a whole. It is worked out by dividing the profit from an investment by how much it costs. 

It looks like this:

Cost of Investment
Net Return on Investment   ×100%

Investors must look at both tangible and intangible factors to work out the ROI. These factors can include: 

  • the expected rate of return
  • price appreciation
  • tax benefits
  • other things like risk and liquidity. 

Investing costs such as transaction fees should also be considered when calculating ROI so that investors can get a clear picture of their overall net return.

Short-term investments are typically more volatile than long-term investments, but they also offer more potential for quick returns.

Investments may be affected by inflation over time. Inflation makes it harder to buy things, and it could also make it harder for long-term investments to pay off. 

investment mistakes in business

Investment Mistakes: FAQS

What are the three dangers of investing?

Investing can be a great way to generate wealth, but it comes with certain risks. Making investing mistakes can cause you to lose money and miss out on potential opportunities.

Three of the most common investing mistakes are relying too much on advice from others, investing without a plan or strategy, and falling victim to sunk cost fallacy.

It is important for business owners to understand these mistakes in order to make informed decisions that will lead them toward long-term success.

Should a 20-year-old invest in stocks?

The earlier one starts investing, the more time they have to potentially benefit from compound interest and the growth of the stock market. It’s important to remember that investing in stocks carries risk and requires a solid understanding of the market.

Before investing, you should:

  1. Develop a solid understanding of personal finance and investing principles.
  2. Assess their financial goals and risk tolerance.
  3. Create a diversified portfolio.
  4. Seek the advice of a financial expert or professional, if necessary.

When investing in the stock market, you should think about the long term and avoid making quick, rash decisions.

What are some beginner investing mistakes?

Beginner investors can make a variety of mistakes, including:

  • Not having a clear investment plan and goals.
  • Being overly reactive to short-term market fluctuations.
  • Not diversifying their portfolio.
  • Chasing after high returns without understanding the associated risks.
  • Not having patience and selling investments too soon.
  • Not considering the impact of taxes and fees on investment returns.
  • Overcomplicating their portfolio with too many investments.
  • Being influenced by rumors or media hype instead of conducting research.
  • Investing based on emotions instead of a sound investment strategy.
  • Not regularly reviewing and rebalancing their portfolio.

Beginner investors need to educate themselves on basic investing principles. They should understand their financial goals and develop a solid investment plan before investing. Asking a financial expert for advice can help you avoid making the investment mistakes that many newcomers make.

The Bottom Line: Investing Mistakes

Investing mistakes can cost a lot of money, so it’s important for business owners and investors alike to know how to avoid the most common mistakes. 

Whether you are just getting started with investing or an experienced investor reaching for that millionaire mindset, understanding the dangers of investing and the investing mistakes to avoid are important. 

With this knowledge, you will be able to make smarter decisions regarding your investments and create a solid plan for long-term growth.

Scaling With Systems is ready to help you find gaps and opportunities and guide you to make the right decisions for your company. We have tried and tested ways, and we know exactly how to get you new customers. 
If you’re serious about finding a solution that will work for your company, book a free consultation with us and let us help your business.

Want To Scale (For Free)?

Join 120,000+ learning how to systemize and scale their business by subscribing to the “Scaling Scoop.”

Trusted By 1,290+ Business Owners & Entrepreneurs
Join Scaling School: Everything We've Learned Growing From $0 To $25M+
How To Generate 20 Sales Calls/Day Using A Self-Sustaining Funnel ™️