Inbound VS Outbound Marketing Explained!
In this video we’re going to talk about the difference between inbound and outbound marketing and how knowing how to market and sell to each category can help you quickly reach your revenue goals.
Now in order to create the right marketing strategy (or digital marketing strategy) for your company, it’s important to understand that prospects that come from inbound marketing are in a totally different mindset than prospects that come from outbound marketing.
In the simplest terms, inbound marketing is when your leads or prospects come to you, usually from some sort of content marketing, and are thus “in-bound.”
Outbound marketing is when you’re the first to approach your leads, usually through digital marketing advertisements, cold email, LinkedIn, and cold calls.
The companies with really solid digital marketing strategies will leverage both inbound and outbound marketing strategies in order to get the highest number of new customers at the lowest cost.
In this video I will talk about the difference characteristics your prospects will have if you send them a cold email (outbound marketing) vs. if they find your Youtube video (inbound marketing).
Too many times I see businesses rely only on one form of lead generation (mostly inbound marketing), but are leaving millions on the table by not incorporating outbound.
By the end of this video you’ll understand the difference in both and how to exactly implement them into your company and digital marketing strategy.
Become The Entrepreneur You Always Wanted To Be
[00:00:00] What’s going on? Everyone, my name is Ravi Abuvala, founder of ScalingWithSystems.com. We have generated literally hundreds of thousands of leads, both for ourselves and our clients in the past 24 months. And we have done that through both a mixture of inbound and outbound marketing. Now, having grown my Instagram to about 150000 people are having an email list that’s in the tens of thousands, having serviced over 1000 clients and having sense hundreds of thousands of emails for both my clients myself and linked to Message and Facebook. I know quite a bit about both inbound and outbound marketing. So let’s really quickly recap as far as what a inbound versus an outbound marketing or lead is. An inbound lead is one that comes to you. Okay. Usually you put some kind of blog post content, YouTube channel, whatever it is out there, Facebook group, Facebook Live and order to capture their attention and they come to you. The second type of marketing is going to be outbound marketing. That’s going to be when you actually go to your clients, whether that’s cold calling, LinkedIn, messaging, emailing, whatever it is where you’re actually going out and finding them. Now, it’s really important to understand the different mindset that your client’s going to be in when they’re either coming in about an outbound, as that’s going to actually determine what your messaging is, what your offer should be and exactly what your first touch points are going to be whenever you actually speak with them. So, for example, if I have on my computer here, let me show you an inbound and I’m glad you guys know right from the bat here. I am awful. My, my my writing is awful. But an inbound marketing, the difference. And when you’re going to or when your prospects come into you as first that they have a pain. Right.
[00:01:33] So you have some piece of content or something out there that shows the pain and then you’re seeing if there is a fit. So they have a pain. You show, you know, like this video right here. Right. I’m showing you guys maybe you’ve a pain trying to figure out how to do inbound rap on marketing. And so you’re watching this video and then you go, hey, Ravi, it looks awesome. You know, Cabo San Lucas looks pretty killer. I want to be more like camera on to learn from him or I wanna learn from scaling with systems. He’s had hundreds of client success stories. Let me reach out and see if there’s a fit so you can click the link down below. We’re gonna get your information and we’re going to see is there a fit? So you came to us, you had a pain point. My constant. Are you in? And then I’m going to see if you’re a fit for our program. Right. The second option is gonna be outbound. Okay. Now, an outbound, it’s actually the opposite. Okay. An outbound. You’re going to people that are your fit, right? So maybe you service real estate agents. So you’re reaching out to real estate or maybe you service people that are doing a hundred thousand dollars a year and they want to get us a million dollars a year. Ten million dollars a year. Or maybe use specifically service. You know, people that work for the Department of Defense, that doesn’t really matter. The point is, you know exactly who you’re going after. And so you’re reaching out to those people and then you’re saying, hey, do you have this pain point? Right. Hey, at Skilling was systems. We help clients create online businesses and scale them to seven, eight figures ridiculously fast while being hilariously profitable. So I’m reaching out to people that already have some businesses. They already have some clients and you figure out how do I increase my profit margin, increase my top line and bottom line revenue. And that’s why I’m reaching out to. OK. So inbound content like this, they come to me. I say, are you a good fit or not? Outbound. I go to people that I know are good fits and I have to figure out do they have a pain point? So that’s the main difference between inbound and outbound marketing. OK. And that’s actually determine what kind of sales cycle you take them through.
[00:03:19] So, for example, inbound marketing, you want to be creating a lot of different pieces of content that highlight different pain points. So blog posts, YouTube videos, whatever it is you want to be going, hey, what are the biggest pain points my client has? And then I’m creating these piece of content next to them. So I’ll put on the screen right here. You can see we have scale Anglicisms dot com slash blog. And you can see we literally have dozens and dozens of different pieces of content that hit different pain points for our clients. Where do I hire a virtual assistant? You know how to create outbound sales teams, right? How do we do create a machine that produces cash for our business on autopilot? These are all different pieces of content that I know. There are pain points for my clients. I create the pieces of content I promoted on my Instagram. I linked in my Facebook. We do an email blast. We do it on LinkedIn, we do it really anywhere. And then people that have that paper and say, Oh, I know he’s solving my pain point, let me go check it out. And then they click somewhere on the link there to in order to book a time with us. OK. So that’s me creating inbound marketing for my company. I then outbound. We use different Web sites like D7 Lead Finder or you can use different what Web sites are able to actually scrape leads of your target client. So there’s a bunch of different websites out there that you can actually Google. Maybe your ideal client may you create a company and for your company, you service people that you salesforce, right? Salesforce is a really popular CRM. And so you get a list of all of the companies. There’s hundreds of thousands of companies that you salesforce. So you get a list of hundreds of thousands of companies that are Salesforce customers. And then you reach out to them and you figure out, hey, I see that you’re a Salesforce customer. I want to know, do you have this pain?
[00:04:59] Right, so maybe it’s something that you help along with Salesforce. OK. So you have this pain point or you have this the fit. You are Salesforce customer are you have also this problem and that’s me doing outbound messaging. And the really cool part of it, guys, is when you can kind of combine these two things into one. OK. So once again, I know my handwriting is atrocious. But let’s say someone comes inbound to you and they send you a message or they opt into one of your free trainings, then you can have one of your outbound team or your your virtual assistants, whatever it is, reach out to them and follow up with them. Or maybe they go outbound. OK. So it’s really interesting. Outbound, isn’t it? Not by messaging in that outbound message is a bunch of different resources or testimonials or case studies. And inside of those case studies are on that Web page that you’re hosting, all that stuff, you’ve pixel that for retargeting traffic or you ask if they want to for their e-mail and after they have opted Leonard on your landing page. And then you capture them as an inbound lead now. And so you kind of create this like nice little mixture of of a circular motion here. And that’s how you really start to feed the beast or the machine.
[00:06:03] So that’s what inbound and outbound marketing is. I hope you guys got some value out of it. Now, I have put together a free training where I cover inbound marketing, much more in-depth outbound marketing, messaging scripts, how we’ve essentially created a machine that does the inbound and marketing and outbound marketing for us on autopilot. And in order to get access to all you can do is click the button in the description below and you’ll be able to get access to it immediately. Also, as usual, if you guys found value out of this video, please give me a quick favor, give it a thumbs up – click subscribe, comment down any questions you have about inbound or outbound marketing and I’ll be sure to answer them. I’ll see you guys in the comments.