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The Scaling Scoop

How This Little-Known Google Study Books Us 20+ Sales Calls/Day

In this video, I introduce the Zero Moment of Truth or ZMOT Google study that books us 20+ calls a day. You’ll also learn:

  • The traditional buyer journey stages
  • Googles 7-11-4 rule that converts strangers into buyers
  • The importance of ZMOT for enhancing ROAS, improving show-up and close rates, and overall sales velocity

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