Any all-encompassing marketing plan must include advertising. It helps businesses connect with their target audience, increase brand recognition, and boost revenue.
But learning the ropes of advertising can be difficult and time-consuming.
A lot of business owners hire an advertising agency instead. Using an agency can help you quickly improve ROI while spending less time and money on marketing.
In this article, we will explore the benefits of hiring advertising agency firms, what you need to have in place before you start looking, and how to hire an advertising agency for your business to get results. We’ll also share insight about the role of a marketing agency and how they can help you to achieve marketing goals.
What Does An Advertising Agency Do?
When hiring an advertising agency, you’ll let go of the reins when it comes to marketing. The agency will create all the plans and manage advertising for your company. Agencies assist businesses in promoting their products or services through different marketing mediums. This includes television, print, online, and mobile platforms. Below is a list of things your agency will, and won’t do.
| What an advertising agency will do: | – Conduct market research to understand the target audience – Develop advertising strategies and creative concepts in line with company goals – Produce advertisements such as TV commercials, print ads, and digital ads – Negotiate with media outlets to secure ad space or airtime – Monitor and analyze the performance of advertising campaigns. |
| What your agency won’t do: | – Manufacture the product – Manage product or service distribution – Set prices for the products or services – Handle customer service. |
Depending on the type of agency you hire, additional services will be included. Read on to find out all about the different options you can choose from when hiring an advertising agency.
How To Find An Advertising Agency: Types of Agencies
Different agencies will offer different services. Your company goals will help you determine what advertising company hiring you’ll want to do. Some business owners will hire multiple agencies to work on different parts of the marketing strategy. Others will have a core marketing team in-house, and hire an advertising agency to help with a specific project.
Below are the different types of agencies you might want to consider.
Branding Agency
Branding agencies specialize in developing and sustaining your company’s image. When hiring an advertising agency for branding, they will help with logos, design packaging, and other visual aspects that streamline your brand’s identity.
Hiring an agency ensures a consistent brand message and image across all channels. Branding agencies are great for developing a strong, recognizable brand that resonates with your target audience.
Direct Marketing Agency
Direct marketing agencies focus on generating sales or leads directly. Their work has a measurable ROI which is helpful for business owners that need to keep track of their advertising budget.
Hiring advertising agency companies to help with direct marketing takes a huge workload off your desk. They’ll manage your targeted advertising, direct mail campaigns, telemarketing, and email marketing.
Digital & Social Media Marketing Agency
Digital & social media marketing agencies promote brands through digital and social media channels. They will manage your website, social media, and SEO. When you hire an advertising agency, they will also provide data analysis to track the effectiveness of their campaigns. With this, you can adjust strategies as needed in line with your advertising budget.
These agencies help your business reach new customers where they already spend their time: Online. They aim to deliver a seamless brand experience across all digital touchpoints.
Shopper Marketing Agency
Shopper marketing ad agencies focus on promoting products and services at the point of sale. This can include in-store promotions, product packaging, or advertising on online shopping platforms.
Businesses may look into hiring an advertising agency for shopper marketing to help them analyze shopper behavior and understand what motivates consumers to make purchases.
The agency will then use its marketing expertise to increase sales and drive customer loyalty by creating a seamless shopping experience.
Public Relations Agency
Advertising company hiring can also include PR firms. These agencies manage the reputation of your business – which is different from your brand image.
By hiring an agency for PR, you can hand over all public relations responsibilities. This includes media relations, crisis management, and other communications. A PR agency can be hired to help your business maintain a positive image in the public eye.
These agencies may also create press releases, organize events, and manage social media accounts.
Benefits of Hiring Advertising Agency Firms
With so many different agencies available, the real question is how much outsourcing could end up costing. But as business owners know, you sometimes have to spend money to make money.
There are a huge number of benefits of advertising agency hiring. Especially if you’re feeling overwhelmed with running your business. These agencies are there to help, with the added bonus that they have the industry experience you might lack.
Below are just a few of the benefits you can enjoy with advertising agency hiring.
1. Improved ROI
Hiring an advertising agency can significantly improve your return on investment (ROI). Giving you more of your advertising budget left over to use for experimenting with new ideas.
Hiring advertising agency firms gives you access to industry experience and specialized knowledge. Agencies have more experience creating and executing effective advertising campaigns that generate results.
They also have access to a range of tools and resources that can help maximize the impact of advertising efforts. This might include market research programs, data analysis, and media buying power.
2. Time-Saving
Hiring an advertising agency can save you time and allow you to focus on other areas of your business. Your agency will handle all aspects of the advertising process – from research and planning to production and execution.
As a business owner, you can’t afford to split yourself too thin. When you hire an advertising agency, you free up your time and resources for new product development or nurturing leads and new customers.
One of the key skills business owners have to learn is delegation. By delegating tasks – or outsourcing jobs – you can manage your time better to allow yourself time to enjoy the perks of having your own business.
3. Specialized Knowledge & Resources
As mentioned, hiring an advertising agency gives you access to specialized knowledge and resources. Agencies are essentially groups of experts that you can leverage.
They also have cutting-edge data analytics technology, to help them make informed decisions about how to achieve your marketing goals. You can’t afford to NOT find an advertising agency with this level of skill and access to resources.
4. Discover Other Marketing Approaches
Hiring an agency might also help you explore new marketing mediums.
Agencies frequently offer a plethora of industry experience and marketing expertise. They also have proven methods for reaching your target audience. This means hiring advertising agency businesses can help you create fresh campaigns and initiatives that target new customers in novel ways.
5. Agencies Succeed Only If You Succeed
Finally, when you hire an advertising agency, they will only succeed if you succeed. Agencies are motivated to create successful advertising campaigns that produce results. Otherwise, depending on your contract, you may not be required to pay.
With all of their experience, it’s unlikely that they’ll fail to help you meet your marketing goals. In the worst-case scenario, they will be required to resolve the problem if they don’t succeed the first time.
That means less money for them and more time working for your company when they could be earning more elsewhere.
When To Hire An Advertising Agency
With all the benefits that hiring advertising agency firms offers, it’s certainly something to consider. But it’s not always necessary. Your business can easily hire a marketing department in-house or simply work with an agency as and when needed. They don’t need to be kept on retainer or used continuously in order for you to reap the benefits.
Read on to understand when it’s the right time to hire an advertising agency.
When Professional Experience is Needed
It may be time to hire an advertising agency if your business needs professional advertising and marketing expertise. These seasoned teams have the experience needed to develop efficient marketing campaigns. They can also provide industry-specific experience that is not always available in-house.
When You Need a Different Perspective
If your business’s current marketing efforts don’t seem to be working, an outside perspective might be helpful for finding fresh ideas. Sometimes business owners are too caught up in the little details. Advertising company hiring can be quite beneficial when experimenting with different marketing mediums.
For In-Depth Research & Specific Targeting
Hiring advertising agency firms aren’t just for day-to-day marketing management. You can hire an advertising agency to undertake extensive research that will allow you to target new customers better.
Agencies have access to specialized tools and resources that can help them gather and analyze data. This ultimately means you’ll be able to find more effective ways to reach your target audience.
To Save Time & Money
There’s no shame in hiring an advertising agency to simply save you time. You’ll likely find that outsourcing your marketing actually saves you money, too.
An agency can handle all aspects of the advertising process and you’ll get more for your advertising budget than you would if you were going it alone. Advertising company hiring saves money, frees up time, and will likely achieve better results.
It’s a win-win-win!
How To Find An Advertising Agency That’s Right For You
Below, we’re sharing top tips for how to find an advertising agency that’s right for your business.
Write An RFP Document
An RFP document, often known as a ‘request for proposal’, is a method for comparing companies before hiring advertising agency businesses. It will help you determine whether the agency is right for you.
Your RFP paper should include a description of your requirements, company goals, and advertising budget. Include any special criteria you have for your marketing campaigns, too.
This is beneficial to both you and the agency in consideration. Reflecting on the facts will help you clarify what you need, while also providing the agency with a clear image of whether they can support you.
Having an RFP for each agency you’re considering will provide you a clear picture of what each can offer.
Consider Your Marketing Goals
Before you start trying to find an advertising agency, you need to know exactly what your brand needs and what your marketing goals are.
Who is your target audience? What message are you looking to convey? How do you want the agency to help? As there are so many different types of marketing agencies, having a clear understanding of your goals will help you find an advertising agency with the expertise and experience you need.
Create A Realistic Advertising Budget
Your advertising budget will likely play a part in the advertising agency hiring process. How much are you willing to pay for an agency?
You need to make sure you’re working with an agency that firstly, you can afford. But you’ll also need to find an advertising agency that can help you get the most out of your budget.
Don’t be afraid to ask for a detailed breakdown of costs and services, before hiring an advertising agency. And, if you have any concerns about pricing or measurable results, don’t hesitate to get everything in writing before you sign any contract.
Do They Offer Campaign Integration Across All Channels?
In today’s digital landscape, having a consistent brand message across all channels is crucial. This includes content for social media, email marketing, and online advertising.
When hiring an advertising agency, ensure that they have the industry experience and expertise needed to integrate your campaigns.
Innovation & Creativity
Find an advertising agency with a proven track record of innovation and creativity. Hiring an advertising agency will bring new ideas into your organization. And they will help you develop new and inventive campaigns that help you stand out from the crowd.
Consider previous clients and request examples of their best work. You want to hire advertising agency firms that are innovative and forward-thinking.
Try Lead Generation Experts
There’s a difference between a traditional advertising agency, which mainly focuses on developing advertising strategies and assessing results, and a company geared toward lead generation systems.
At Scaling With Systems, we do a lot of what regular advertising agencies do, as well as give expert advice on your unique messaging, offer, business model, hiring, and in-house systems. This is all to do what advertising agencies’ main goal is: to get you more high-quality leads.
Choosing an agency to help you with getting your offer out there is something you need to consider very carefully. Don’t end up like our client, Zakk, who was paying $10,000 a month on an advertising agency getting no leads at all.
Thankfully, when we started working with him, we rerouted his marketing efforts and set up an epic sales funnel that brought him 6 new leads in the first week.
As of the start of 2023, he’s officially crossed the millionaire milestone.
Learn more about Zakk’s story here.
Hiring Advertising Agency: FAQs
What Are The Benefits Of Hiring An Advertising Agency?
Hiring an advertising agency can be very beneficial. It will almost always improve ROI, save you time, and provide access to specialized knowledge and resources. You’ll also learn about new marketing techniques.
What Are Advertising Agency Roles And Responsibilities?
An advertising agency’s primary role is to develop and execute advertising strategies, research the target audience, create advertising materials, and manage the advertising budget. Most agencies will also provide tracking and analysis of their work.
Why Hire An Advertising Agency?
Hiring an advertising agency provides you with access to skills and experience that your company may lack in-house. An agency can provide a new perspective and ideas, which can lead to better results. Hiring an agency might also save you time and money.
Hiring An Advertising Agency: Wrapping Up
Hiring an advertising agency can help you achieve better results, save time and money, and bring a fresh perspective. When considering hiring advertising agency firms, you first need to know your brand’s goals and advertising budget.
Then, you can find an advertising agency that provides innovation and creativity for your brand. Advertising agencies play a crucial role in helping businesses reach their advertising goals.
At Scaling With Systems, we want to do the same by helping you implement high-quality client acquisition funnels that allow your business to scale. Book a free consultation call now, and our team will get back to you as soon as possible.
