As a business coach, you know that getting clients is the way your business survives. There are a lot of different ways to advertise your services and get new customers, each with a different level of success.
If you want to promote your coaching program and scan through prospective clients, LinkedIn can be a great platform for your business.
LinkedIn can be a little overwhelming for a newcomer. The good news is that, with a few simple steps and procedures, you can discover how to find coaching clients on LinkedIn with ease.
Leveraging LinkedIn To Get Clients For Coaching Business
LinkedIn is a powerful networking platform for businesses that often goes overlooked.
As one of the fastest-growing brands in the world, it really should be taken seriously.
With more than 900 members in over 200 countries, it’s not hard to see how LinkedIn can be a great tool to leverage if you’re looking to get clients for your coaching business. No matter your industry – fitness and health coaching, business strategies, or financial coaching – LinkedIn works wonders.
You just need to know how to do it.
The following points are some helpful ways that businesses can get coaching clients on LinkedIn.
1) Use LinkedIn To Build Relationships (Not Just For Sales Pitches)
When it comes to getting coaching clients on LinkedIn, the platform is such a great way of building relationships. Get to know people in your industry, comment on their posts, and join conversations. This will help give your profile more visibility, build trust with potential clients, and create new LinkedIn connections that may lead to opportunities further down the line.
It’s important not to focus solely on sales pitches when using LinkedIn. If all you do is post “buy now” messages and try to close deals right away, then people won’t take you seriously, which could hinder your chances of getting coaching clients on LinkedIn. You don’t want to sound desperate. You need an air of confidence in what you have to offer.
Example of a Prospective Approach For Coaching Leads
One way to know how to find coaching clients on LinkedIn is through people you already know. If you have email automation for your coaching program, use this to contact and connect with people on LinkedIn.
You can directly get in touch with them with an offer or invitation so long as you have their email.
Make sure you send personalized messages to your contacts so you can give them advice and help that will help their business. Get coaching clients on LinkedIn by connecting with friends, family, and acquaintances.
2) Professional And Up-To-Date LinkedIn Account
It’s important to have a professional and up-to-date LinkedIn account, as this will give potential coaching clients an insight into your work and skills.
Consider the example of how many of us keep an eye on the activity at our favorite restaurants. If a restaurant hasn’t posted anything or updated their website in a couple of months, we would generally get the impression that they aren’t open anymore.
The same goes for your LinkedIn profile. Potential coaching clients are more likely to go with someone who is active and posts relevant information regularly in the coaching industry.
A well-crafted LinkedIn URL is another strategy for how to get more coaching clients on LinkedIn. When crafting your profile, keep in mind that it should showcase who you are as a business and its services.
Your URL should reflect what you do. Keep it professional and to the point. If your coaching business is run solely by you, then your name should be in the URL.
If you have another brand name reflected on your coaching platform, then this should be reflected in your URL.
Professional Picture And Custom Banner
You should always include a professional picture on your LinkedIn profile, whether it is for your personal or business profile. A professional profile makes you credible, it allows potential customers to put a name to a face and increases comfortability.
A custom banner can give potential clients an insight into the type of services that you offer. You can get really creative with this and use your company’s branding and colors to ensure that your banner stands out even more.
Let’s go back to the restaurant analogy.
Are you going to eat at a restaurant with clear pictures and descriptions of their food, or at a restaurant with zero pictures? We need social proof when making decisions, and having an image allows potential customers to connect with you.
Write A LinkedIn Profile With The Right Keywords
If you want to find more coaching clients on LinkedIn, then it’s important to write a profile that includes relevant keywords. Doing so will help potential clients find you in search results more easily and make sure they can get an understanding of what your services are about quickly.
Think about the words people might use when searching for someone like yourself and include them throughout your profile. Also, try to keep your profile short. If it’s too long, potential clients might not read it or remember it.
The Headline And Summary
Make sure to pay special attention to both the headline and summary sections of your profile. This is where you have the opportunity to make a great impression on potential clients, so use this space wisely.
Include keywords in the headline that show what type of coach you are, and get creative with the summary section by outlining what makes your services unique and why people should choose you over other coaches.
Let’s take a look at our founder, Ravi Abuvala, and his LinkedIn profile.
We can see that he is ticking all of the right boxes with his banner, picture, keywords, and headline. It wouldn’t be hard to get coaching clients on LinkedIn with this type of professional-looking profile.
3) Valuable LinkedIn Blog Posts
You should also write useful LinkedIn articles in addition to making a good profile. This will help boost your visibility and get potential clients interested in your services. Get creative with these posts and provide helpful information that could benefit prospective coaching clients, such as tips for success or case studies of past projects you’ve worked on.
Also, use the right keywords so that people can easily find them in search results.
4) Impressive LinkedIn Videos
Get creative with videos and create impressive clips that will showcase your services in an exciting way. This can be a great way to get coaching clients on LinkedIn, as it gives potential clients the chance to get a more comprehensive understanding of what you offer.
For example, you could create short video guides that explain how to succeed in certain areas or interviews where previous clients discuss their experience working with you.
You can also link to your other social media accounts, like Tiktok and Youtube, if you have some videos you want to share.
5) LinkedIn Ads Campaign
You can also create campaigns on LinkedIn Ads as another way to get more coaching clients on LinkedIn. This is a great way to reach out to potential clients on LinkedIn and target people who are interested in the services you offer. Get creative with this and use the right keywords so that your ads will stand out in search results.
Also, think about making videos or images that will catch the eye of potential clients and draw them to your LinkedIn ads. Once you’ve set up an advertising campaign, start tracking its performance so you can make changes if needed.
6) Hosting LinkedIn Webinars
You can also host webinars on LinkedIn to reach out to potential clients for your coaching program.
Webinars that showcase helpful advice and discuss topics related to your services that could benefit people are great lead-generation tools. It’s the foolproof “try before you buy” method.
Potential coaching clients are more likely to sign up if they have had a taste of what you can offer.
Make sure to promote the webinar so that more people will be aware of it and spread the word by sharing it on other social media platforms as well. It’s another great answer on how to get coaching clients on LinkedIn.
7) Connect Via LinkedIn Groups
Consider joining LinkedIn groups related to your services and starting to connect with potential clients. Get creative with this and use the right keywords when responding to posts so that people can find you in search results more easily.
Also, try to interact with people by giving them helpful advice or making comments on their posts. This will show potential clients on LinkedIn that you are an expert in your field and may encourage them to hire you as a coach.
8) Use LinkedIn InMail
Consider utilizing LinkedIn InMail to reach out to potential clients who you think might be interested in your services. InMail messages is a premium feature, and it allows you to directly message another LinkedIn member that you’re not connected to.
Try to keep your messages short and concise while also highlighting what makes your services unique and how it could benefit them.
9) Your Offers On LinkedIn
Finally, make sure to post your offers on LinkedIn.
Use LinkedIn as another selling platform, just like your website and your social networks. You can link up all of these to your profile and direct them to directly sign up and pay. That way, you don’t have to go through a long sales process when you get coaching clients on LinkedIn. The prospects will already have the information they need to sign-up right away.
Getting Coaching Clients On LinkedIn: FAQs
What is the best way to get coaching clients?
The best way to get coaching clients will depend on your niche, ideal audience, and personal preferences, but here are some general strategies that can be effective:
- Networking: Attend events, join professional organizations, and connect with people in your ideal audience to build relationships and spread the word about your coaching services.
- Online presence: Create a professional website and social media profiles, and optimize them for search engines to reach a wider audience.
- Content marketing: Share blog posts, videos, and other content that provides value to your target audience and positions you as an expert in your field.
- Referrals: Encourage satisfied clients to refer others to you and offer incentives for successful referrals.
- Special offers: Consider offering a free consultation or discount to attract new clients and get them interested in your services.
- Collaborations: Partner with complementary businesses or professionals to reach a wider audience and offer joint services.
- Paid advertising: Consider investing in paid advertising, such as online ads or local print ads, to reach a wider audience and attract new clients.
Remember that the best way to get and keep coaching clients is to provide value and show your expertise all the time. Focusing on building relationships and giving great service will help you grow your coaching business, but it will take time and work.
How do I promote my coaching business on LinkedIn?
To promote your coaching business on LinkedIn, follow these steps:
- Your LinkedIn profile needs to accurately reflect your business and includes keywords related to coaching. Have a professional picture and banner to match.
- Connect with potential clients, partners, and other industry professionals. Also share blog posts, articles, videos, and other content that showcases your expertise.
- Like, comment on, and share other people’s posts to increase visibility and build relationships with potential coaching clients.
- Consider running LinkedIn Ads to reach a wider audience and drive traffic to your profile or company page.
How do I get coaching clients on LinkedIn?
To know how to get coaching clients on LinkedIn, you can follow these strategies:
- Optimize your profile
- Network and engage with others
- Share valuable content
- Offer free resources
- Join LinkedIn groups
- Use targeted advertising.
Remember, building relationships takes time and effort. Giving value and showing your expertise consistently will help you get and keep coaching clients on LinkedIn.
The Bottom Line: How To Get Coaching Clients On LinkedIn
With the right plan in place, you can use LinkedIn to get coaching clients and build long-lasting relationships. By using the tips and tricks in this article, you can use LinkedIn to show off your skills and connect with potential clients.
With a little work and dedication, these tips will help you get more coaching clients from this powerful platform.
If you know your coaching program is valuable, and you’re already selling it to leads (but not consistently), delegate to expert teams like Scaling With Systems.
We’ll help you optimize your client acquisition system to reach new heights. Book a free consultation call with one of our advisors today, and let us help you streamline that process.