Running a successful call center requires having the right clients, and the right processes to serve those clients.
Without customers, your business will not be able to generate revenue or grow. Acquiring and maintaining clients is one of the most important tasks for any call center owner.
But how do you get clients for a call center?
2022 saw the U.S call center market size to be $23.9 billion. That’s billions of reasons to start and project your call center to success.
This article will provide you with tips on how to get clients for a call center in an effective and efficient manner. Read on to discover the best ways to get clients for new call centers.
How To Get Clients For A Call Center: Start With A Good Business Plan
Your business plan should be tailored to fit the needs of your clients. Developing a great business plan isn’t just for internal organization or getting funding. It is to clarify who you want to serve and what your overarching goals are, so you can develop the right systems to meet your clients’ needs.
It’s also going to help you nail your marketing messaging, as your material (social posts, web copy, ads) will be tailored to those ideal clients. And those ideal clients stem from what you have outlined in your business plan.
It should include:
- The type and size of call center you wish to operate
- What services do you offer?
- Who is your target customer?
- How you’ll market yourself.
Your Call Center’s Purpose
The next step in how to get clients for a call center business is to decide what the center’s purpose is. Will it be customer service, technical support, order taking, or something else? Being able to clearly define the purpose of your call center will help potential customers understand how you can help them with their needs. Without clarity on what your purpose is, you can’t express this to your potential clients.
Your Mission And Values
Your mission and values should be clearly defined in your business plan. Your mission statement should focus on how you will help customers solve their problems, while your values should include the standards that guide your operations.
The mission and values statements lead to solid CTA statements. You’ll be able to draw from them to use in your marketing material and on your webpage.
By letting potential clients know what to expect when they use your call center, they’ll have a better idea of whether it’s the right fit for them.
Create A Professionally Designed Website
Creating a well-designed website is also an important part of answering how to get clients for a call center. Your website should include information about your call center, the services you offer, and any other relevant information like pricing and agreements/policies. It should also show the results of your work through case studies or testimonials from current clients.
Let’s take a look at the Scaling With Systems website as an example.
1) Website Structure
When it comes to web design, the structure of your website is just as important as the content. You want to make sure that potential clients can easily find what they’re looking for and navigate through your website with ease. Structuring your website in a logical way will help ensure that visitors don’t get lost or frustrated while looking for the information they need.
You can see from the Scaling With Systems website that we have a clean layout with clearly named landing pages to direct potential clients exactly where they should go.
2) Key Information And Selling Points
Your website should also feature key information and selling points that make your call center stand out from the competition. This could include any awards, certifications, or credentials you have, as well as customer reviews, special offers, or discounts you offer.
By including this information on your website, potential clients will get a better idea of what sets your call center apart from others.
On our website, we have sections for case studies and customer reviews. This creates social proof and makes you more credible as a business. This is because you have the evidence to back up your claims.
3) Start A Blog
Use your blog to provide helpful tips and advice related to the services you offer. This will help show potential customers that your call center is a leader in its field. It will also help your website’s SEO rankings.
Content is king; read our blog about how to create content for your business to really nail your blog.
Including blogs on our website allows us to be thought leaders in our industry. It provides potential customers with information about tools and skills relevant to them. As our clients receive value from us through this informative content, they are more likely to realize how valuable our services would be for them to sign up. Blogs establish authority and allow people to see that we are experts at what we do.
Be sure to optimize your blog based on SEO best practices, make sure it is on-brand visually and in the tone of voice, and update it regularly with new articles (ideally, daily).
Create A List Of Your Ideal Clients
Once you’ve created a website, the next step is to create a list of your ideal clients. Think about who your services would be most valuable to and start researching these companies or organizations. You can use online databases or social media platforms to find potential customers that fit within your target market.
Connect With And Contact Potential Clients
There are many ways to connect with potential clients. You can create lead magnets, use social media, start an email funnel, network at events, and more. Below are two super impactful ways to reach potential clients for your call center.
Email outreach is a great way to get clients for your call center. You can make a list of people who might be interested in your services and send them personalized emails about yourself and what you offer.
Make sure to include information about why they should choose your call center, as well as case studies or customer reviews that showcase the results you’ve achieved. Get people’s emails by creating a valuable lead magnet. This would be something that they receive and input their details to get it (i.e. they get an EBook download by inputting their email address).
You can also use LinkedIn messages to reach out to potential clients. Create a message introducing yourself and your call center, explaining why you think it would be a good fit for them. Make sure to add links to any case studies or websites that show the results of your work that are relevant.
If you treat LinkedIn properly, it’s your best friend for high-quality lead generation. Read how to generate leads from LinkedIn cold messaging to discover how to do it.
Follow-Up And Retargeting
Once you’ve sent out initial emails or messages, it’s important to follow up and keep in contact with potential customers. You can also use retargeting ads on social media platforms to stay top of mind and remind them of your services. Learn more about how to send great follow-ups that make a difference in this article, next.
Four Ways To Acquire Clients’ Cell Numbers
If you are looking to acquire more clients for your call center, it is important to be able to contact them directly. One way to do this is by gathering their cell phone numbers so that you can reach out via text or voice messaging. Here are four ways to acquire clients’ cell numbers:
1) Run Ad Campaign On Google And Social Media
One way to acquire more clients’ cell numbers is by running ad campaigns on Google and social media. You can create ads that include a call-to-action to join your list or even offer discounts or special deals if they sign up.
2) Via Telemarketing
Telemarketing is another great way to acquire more cell phone numbers for potential customers. You can call and introduce yourself and your services, then ask permission to add their contact information to your list.
3) Via Data Extraction Tools
Another great way to get more contact information, like cell phone numbers, is to use data extraction tools. These tools can quickly scrape websites and databases for potential customers’ contact information.
4) Via B2B Business Services Providers
Find contact information quickly that is accurate and up-to-date through B2B service providers. These companies can provide you with detailed customer lists that include cell numbers, too.
Call Center Clients: FAQs
What are the three types of call centers?
There are three different kinds of call centers:
- Inbound Call Center: Most of the calls that come into this type of call center are from customers who want information or help about a product or service. Inbound call centers are set up to handle a large number of calls and help customers quickly with their questions and problems.
- Outbound Call Center: Most of the calls made by outbound call centers are to customers. This could be for telemarketing, lead generation, market research, or debt collection, among other things. Outbound call centers have different skills and processes than inbound call centers because agents have to start the conversation and deal with objections.
- Blended Call Center: In a blended call center, both incoming calls and outgoing calls are handled. In a blended call center, agents switch between taking incoming calls and making outgoing calls as needed. This kind of call center is used when both incoming customer questions and outgoing sales or telemarketing activities need to be handled.
How to start a call center from home?
To start a call center from home, you will need to :
- Develop a business plan
- Obtain necessary licenses and permits
- Invest in the right equipment and technology
- Build a team
- Establish policies and procedures
- Set up a physical workspace in your home
- Market your call center
- Offer excellent customer service
Starting a call center from home can be a cost-effective way to enter the industry, but it requires careful planning and a commitment to delivering high-quality services.
How many agents are needed in a call center?
The number of agents needed in a call center depends on several factors, including:
- the volume of incoming calls
- the average call duration
- the number of simultaneous calls
- the desired level of service.
As a general rule of thumb, it is recommended to have 80–85% of the agents available to handle calls during the busiest hours, with the remaining agents handling other tasks such as training, coaching, and breaks. A more precise calculation can be done by using a staffing formula that considers these and other factors.
Conclusion: How To Get Clients For A Call Center
Starting a call center business requires careful planning and investment, but the rewards can be great. To get clients for your call center:
- Have an effective marketing strategy that targets potential customers in your target market.
- Utilize online marketing and offline tactics such as social media campaigns to reach out to potential clients.
- Provide excellent customer service by training your employees.
If you use these strategies right, you can get more people to call your call center and turn them into paying clients.
You know that getting new clients is the most important thing for your business at this point. At Scaling With Systems, we make client acquisition systems that are guaranteed to bring in new clients on a regular basis (without breaking the bank).
If you’re ready to find a winning solution for your business, book a free consultation call, and one of our advisors will contact you.