Digital Marketing: An Overview
The goal of digital marketing is to find high-quality leads through various online platforms.
When we talk about digital marketing, term “digital” includes a wide range of platforms online that reach different demographics and accomplish a variety of goals.
To create a digital marketing campaign, you need to use digital channels. These channels are display, search, mobile, social, and video. Digital marketing, which was once called “interactive marketing,” is where people are encouraged to engage with brands – fostering a relationship with them.
It’s the difference between a potential customer seeing a billboard (a very one-sided marketing tactic) and seeing a social media post by the same company (that they can comment on and like).
What is digital marketing?
Digital marketing involves different means of promoting and selling goods or services using technology. We include SEO, content, email, social media, and pay-per-click (PPC) advertising, and more, when we speak about digital marketing.
The Importance of Digital Marketing
Businesses need an online presence in today’s marketing. If they’re not online, they’re already way behind the competition. So they can reach customers and stay competitive, businesses have to have a digital marketing strategy. With this plan, businesses create campaigns to reach their goals faster.
Types of Digital Marketing
Digital marketing includes a wide range of activities, each with unique benefits. Here are some of the most popular types of internet marketing, which is another term for digital marketing.
Search Engine Optimization
SEO, or search engine optimization, is fine-tuning a website or web page to rank higher in organic search results. SEO involves using strategies to align with search algorithms. By following guidelines for content creation, businesses can have their website/content ranked higher in search results.
Businesses should also do a competitor analysis to find gaps in SEO to see where they can fit in and rank higher.
If a company takes the time to optimize its website for search engines, it will reach a wider audience. Nearly 30% of all web traffic comes from people using online search engines. This shows how important these platforms are for directing and guiding people to different websites.
Pay-per-Click
Advertisers use the pay-per-click (PPC) model of online promotion, where they fork over money whenever one of their ads is clicked. PPC campaigns are typically managed through platforms. Some of these platforms include Google Ads and Bing Ads. From here, businesses can create ads and bid on keywords related to their products or services.
Social Media Marketing
Businesses use social media to spread awareness of their products. Social media marketing is making visual or audio materials for a particular avenue and audience.
Businesses may connect with their customers in real-time using social media marketing. This can help strengthen relationships with those customers and, ultimately, their loyalty to the brand.
Content Marketing
Content marketing involves creating and distributing content to engage customers and promote products or services. Content marketing can include blog posts, videos, infographics, e-books, podcasts, webinars, and more.
It’s an effective way to:
- build customer relationships
- increase brand awareness
- Establish as thought leaders in their industry.
They do this by providing valuable information to their target audience.
Email Marketing
Email marketing involves sending promotional emails to customers. It’s a good strategy to attract new customers. When creating a digital marketing campaign, businesses should focus on crafting compelling subject lines, engaging content, and attractive visuals.
Statista reports that nearly half of American consumers are interested in receiving weekly promotional emails from their preferred brands. Essentially, leads could be generated from any of these emails.
Active Campaign is a great email marketing and customer management platform to set up a digital marketing campaign easily.
Mobile Marketing
Mobile marketing is about using mobile devices to reach potential customers to a business’s advantage. It involves creating content such as ads, videos, and images tailored to the specific device and target audience. Location-based targeting is another way for businesses to reach customers in certain areas.
Marketing Analytics
Marketing analytics is collecting, analyzing, and interpreting data to gain insights into customer behavior. It involves tracking digital marketing and analytics and how well they are doing. Some of these include:
- website traffic
- conversions
- customer engagement.
All of this helps marketing analysts measure the success of digital marketing campaigns.
Affiliate Marketing
Affiliate marketing promotes products or services on behalf of another business. Affiliates usually get paid a commission for every sale they bring in.
Affiliate marketing is a good way to reach many people and increase sales. It also helps businesses build relationships with influencers and use networks to promote products or services.
Is Digital Marketing Possible for All Businesses?
Digital marketing has the potential to help every business. When done correctly, digital marketing can be very efficient. It’s also a cost-effective digital marketing strategy for reaching out to new clients and maintaining existing ones.
Businesses of all sizes and fields can benefit from digital marketing strategies. It’s crucial to develop a plan considering the company’s unique circumstances and intended customers. Introducing and using digital marketing tools that are widely available to you is also encouraged.
The Differences Between Digital Marketing and Traditional Marketing
Digital and traditional marketing are distinct forms with different approaches and objectives.
Digital marketing is concerned with reaching out to potential customers through digital means. It’s less expensive than traditional marketing and enables companies to reach a bigger audience.
Also, digital marketing is more measurable and gives businesses insights into customer behavior.
Traditional marketing involves using more conventional methods. Methods include print ads, radio spots, television commercials, and direct mail to reach customers.
Traditional and digital marketing can be used together to develop an efficient marketing plan.
Here are some key methods used to create a digital marketing campaign:
Above the Fold
Above the fold refers to content seen without scrolling. Businesses should optimize material to engage visitors. Creating compelling visuals, engaging headlines, and concise copy help to optimize content above the fold.
Creating Niches
This involves targeting a specific group of people with tailored content and campaigns. Businesses can generate more effective advertisements by doing in-depth market research. Companies should focus on understanding their target audience and what makes them unique when creating a niche market.
Marketing Message
Businesses should focus on understanding their target audience and what makes them unique for the marketing message. They should also create content that speaks to their target audience and meets their needs. It should be concise, clear, and compelling to capture potential customers’ attention.
Distribution of Marketing Materials
Businesses should send out their marketing materials through several distribution channels. Channels can include:
- social media
- search engine optimization (SEO)
- paid advertising.
Businesses should consider working with influencers and other partners to get their message out.
10 Steps of an Effective Digital Marketing Campaign
Creating a digital marketing campaign that works requires careful planning and execution. Here are ten points to help businesses create a digital marketing campaign:
1) Define goals
Before creating a digital marketing campaign, it is important to define its goals. This will help businesses build strategies tailored to their specific needs and objectives. Goals should be measurable and achievable so that progress can be tracked and evaluated.
2) Understand the target audience
Understanding the target audience is essential for creating an effective digital marketing campaign. Businesses should research their target market’s needs, interests, and preferences. This helps companies generate content that engages and motivates their intended audience.
3) Convert speech to text
Converting speech to text is an effective way to create engaging content to build a digital marketing campaign. Voice recognition software makes it easy and quick for businesses to turn spoken words into written text. This allows them to make more natural and conversational content. It can then help capture the attention of their target audience.
4) Include user-generated content
User-generated content (UGC) is a powerful tool for digital marketing campaigns. It allows businesses to utilize the power of their customers by featuring their stories, reviews, and photos in their campaigns.
This can help build trust with potential customers and create a more authentic connection. UGC can drive engagement on social media platforms and increase brand visibility.
5) Define budget
A successful digital marketing campaign requires budgeting; defining the financial boundaries for the campaigns. Marketing needs to be cost-effective for companies to maximize their return on investment (ROI).
When creating a budget, businesses need to factor in the cost of content creation, advertising, and other associated expenses. Companies should also consider the price of hiring professionals to help manage their campaigns.
6) Create a call-to-action (CTA)
A call-to-action (CTA) should be concise and use direct language to encourage the target audience to take action. It should also be tailored to the specific goals of the campaign.
For example, if the goal is to generate leads, the CTA could be “Sign up for our newsletter ” or “Download our free ebook.”
7) Reduce cost per acquisition (CPA)
When starting an online marketing campaign, the CPA (cost oper acquisition) should be as low as possible. CPA affects a campaign’s success.
Businesses should focus on optimizing their campaigns to reduce CPA. This can be done by;
- targeting more relevant audiences
- using A/B testing to identify the most effective strategies
- leveraging automation to streamline processes.
8) Choose the social channels
When you build a digital marketing campaign around sharing on social platforms, make the messaging and branding strong and consistent. The Instagram page of a business shouldn’t have a totally different tone or look to the Facebook page.
If a business targets millennials, Instagram and Snapchat are good channels to use. If they are targeting an older demographic, then Facebook and Twitter may work better.
9) Do keyword research
Keyword research involves identifying the words/phrases that potential customers are searching for to fulfill a need or desire. By knowing these keywords, businesses create content that their target audience is more likely to find. Keywords come into SEO marketing – a very strong part of digital marketing.
Businesses should use keyword research tools such as Google Keyword Planner or SEMrush to identify relevant keywords.
10) Track and analyze results
Google Analytics is a great platform to track key metrics such as website traffic, conversions, and ROI. Businesses get great insights that identify areas of improvement in the digital marketing campaign. All decisions should be data-based!
Digital Marketing Example
We love to hate them, but the Kardashian Klan is a fantastic example of how to create and generate a lot of profit from creating a digital marketing campaign.
Momager- Kris understood the traditional marketing method. Thanks to digital applications like TikTok, Instagram, and Snapchat, they have used these platforms to sell various products.
Not only do the Kardashians make themselves money for their digital marketing campaign, but they also work for other brands as influencers and do affiliate marketing with Ads on their social media channels to make money.
They have a firm grasp on their demographic and know how to leverage the power of the web to increase sales.
Digital Marketing Campaign: FAQs
What makes a successful digital marketing campaign?
Planning and executing a digital marketing campaign is essential to its success. Businesses should consider budget, CTA, social channels, keyword research, and tracking and analysis when creating their campaigns.
What is an example of a digital marketing campaign?
Corporate rebranding efforts, sales and promotions, and seasonal events are all good examples of digital marketing campaigns. Your digital marketing strategy will determine the specifics of your digital marketing efforts.
Which type of digital marketing is most profitable?
Profitability depends on the businesses’ digital marketing types they use. And how the business uses its digital marketing campaign. These are six types that work effectively:
- Affiliate and influencer marketing
- Social media marketing
- Content marketing
- Search engine optimization
- Search engine marketing/Pay-per-Click
- Email marketing.
Wrapping Up: Creating a Digital Marketing Campaign
Launching a digital marketing campaign requires careful planning and execution. Businesses should consider budget, CTA, social channels, keyword research, and tracking and analysis when creating their campaigns.
If companies follow these steps, they can make digital marketing campaigns that bring in leads and boost sales.
Scaling With Systems is here to help you rapidly grow your business. We build a profitable client acquisition system guaranteed to bring new clients regularly. If you’re serious about finding and creating a winning digital marketing campaign for your business, book a free consultation call, and one of our advisors will get back to you.
