Copywriting Tutorial For Beginners [How To Write Words That Generate Sales]

Looking for a good way to get your product or service out there?

Copywriting is a powerful marketing tactic that anyone can do – so long as they learn how.

To write compelling messages, you need to be creative and understand how people think.

We’re sharing best practices for crafting these impactful messages in our beginner’s guide to copywriting. Whether you’re a new or established business, this will be helpful for all of your marketing efforts. This copywriting guide explains how to go from a pure beginner to a successful copywriter.

If you’re ready to learn how to copywrite and start generating sales from your written words, read on for the best copywriting tutorial for beginners.

What Is Copywriting?

So, you’ve heard of copywriting before, but don’t fully understand what it means. You’re not alone n asking, ‘what is copywriting?’

Copywriting is a form of persuasive writing that appeals to your target audience’s emotions and logic to help them make decisions. When it comes to how to copywrite effectively, you need to consider how to craft messages that will inspire people to take action, like buying your service.

Copywriting is used in various ways, including website copy, blog posts, email campaigns, sales letters, and more. It can be an effective way to attract new customers and increase sales.

how to make sales with copywriting

Why Is Copywriting Important?

Copywriting is an important part of any marketing plan because it helps businesses to convince their audience to take action.

Businesses can create more effective campaigns with higher conversion rates by writing persuasive copy. It should always speak directly to the needs and wants of customers.

Copywriting builds trust with potential customers by providing informative content. It makes potential customers feel like they are being taken care of and helps them to emotionally connect with the business. Why is it important for businesses and brands? Because copywriting is the written-word sales pitch. Sometimes it will be super direct. Otherwise, more subtle. Always, it aims to convince.

How To Get Hired As A Copywriter

Copywriters are typically hired as freelance writers or in-house staff at an agency/business. Freelance copywriters can show potential clients their portfolios and bid for certain projects/jobs as they arise. Some copywriters also cold message brands and businesses to get hired as a contractor.

For in-house copywriters, the salary varies widely, depending on experience and location. Generally, the salary is around $50,000–$70,000 annually for a well-established copywriter. Copywriters who specialize in certain areas like SEO or web design often have higher wages.

Copywriters also earn more when they work with bigger companies that require longer projects and more complex strategies. To improve your chances of getting hired for higher-paying jobs, take the time to build a strong portfolio.

Platforms To Find Copywriting Jobs

Finding copywriting jobs can be a challenge, but there are plenty of websites and platforms that offer freelance opportunities or job postings for full-time positions.

Here are some good places to look for copywriting jobs:

  1. Upwork
  2. Freelancer
  3. ProBlogger
  4. SimplyHired
  5. LinkedIn Jobs

These websites make it easy to find copywriting jobs that match your skills and experience. You will also be able to sort job listings by location, budget, and length of time. With so many options available, you should have no problem finding the right opportunity.

How To Start Copywriting:  A Copywriting Guide For Beginners

Copywriting isn’t something you can learn overnight. These skills require dedication to become successful. Understand these basic copywriting rules, and even if you’re a beginner, you’ll be able to start creating good copy.

Copywriting tutorial for beginners tips:

Keep Writing

The more you write, the better you will become at copywriting. Pratice!

End Goal

Before you start writing, know what you want to say. Do you want to tell, amuse, convince, or all of the above? If you know what message you want to express, you’ll write copy that readers will respond to.

Focus On Benefits

When copywriting, focus on the benefits that your offering gives potential customers. This will help you create persuasive messages that’ll convince readers take action.

Know Your Value

Copywriters are in high demand, and the salary for copywriting can be quite lucrative. The average copywriter’s salary is typically based on experience, skill level, and the industry you specialize in. Know your worth and not be afraid to ask for what you are worth. 

Beginners Guide To Copywriting: Copywriting Structure

A good structure for copywriting should include the following:

1. Use a Bold Headline

The headline is the first thing readers see. Make it strong and eye-catching. A good headline should be attention-grabbing yet still relevant to what the content is about.

2. Add Social Proof

Show proof that your product or service is worth buying. Customer testimonials, case studies, or industry awards are all good examples.

3. Main Sales Argument

The main sales argument is the most important part of any copywriting piece. This explains why readers should purchase, what sets your offer apart from others, and it’s benefits. Use emotional language here.

4. Have a 24/7 365 Sales Funnel

Having a well-coordinated sales funnel is key to success in copywriting. This should include nurturing leads to keep their interest alive, sending out email newsletters and other promotional materials, and creating CTAs that drive conversions.

5. Handling Objections

Have a plan to address any concerns people might have can help you build trust and encourage customers to take action.

In some cases, it’s beneficial to call out the flaws of your product or service to prove its authenticity. This can be a powerful way to show readers that you are being honest and transparent with them, which will help build trust and make them more likely to take action.

6. Call To Action

The last and most important element of copywriting is the call to action. This should be concise, clear, and persuasive. It should also provide readers with an easy way to take action, such as a link or button that they can click on.

Example:

This CTA provides a promise, timeline, and desirable persuasion with the phrase “or you don’t pay.” It’s enticing to businesses because they will think, “What have I got to lose?

scalingwithsystems copywriting

Copywriting Guide For Beginners: Copywriting Example

To further enhance your knowledge of your copywriting guide for beginners, it’s always good to look at an example.

When you click on a CTA link, you often end up on a landing page. This page is designed to turn potential customers into buyers or email subscribers.

Here is a landing page from MasterClass, a website that streams video lessons from the best experts in their fields, like Gordon Ramsey.

masterclass copywriting

This landing page is not only well-designed and has high-quality images and videos, but it also uses every sales and conversion trick in the book, like:

  • A button that says “Call to action” above the fold.
  • You can try before you buy with teasers, trailers, and samples.
  • A form to sign up for their email list.
  • A list of what you get for your money, broken down by price, to back up the value proposition.

How To Improve Your Copywriting Skills

If you want to improve your copywriting skills, there are several things you can do. Take copywriting courses, read books, and use copywriting tools. With a bit of practice and dedication, you can create powerful pieces that drive results for your business.

Review Your Copywriting

Before publishing your copywriting, check it for typos or grammar mistakes and ensure that the content reads well.

Ask For Feedback 

Don’t be afraid to ask for feedback. This can help you figure out where your writing is weak and make changes that will help you get better results.

Copywriting Tools

There are plenty of copywriting tools available online for free, or premium paid options. Great copywriting tools that new copywriters can use include Grammarly, Hemingway Editor, and Yoast SEO.

AI Copywriting Tools

Artificial intelligence-powered copywriting tools can help writers create engaging content quickly. AI is completely altering the world of marketing copywriting.

  1. Copy.ai: An AI-powered writing assistant.
  2. Jasper: AI writer and AI art generator for blog posts, marketing copy, and AI-generated images.
  3. Quillbot: An AI-based writing tool that helps writers rephrase their writing.

Please note that the quality and accuracy of these AI-powered copywriting tools may vary, and it’s always good to have human oversight and editing.

Copywriting Guide For Beginner: FAQs

What Are The 7 Copywriting Elements That Drive Sales?

The seven elements of copywriting that drive sales are:

  • Headline: Grab their attention and entice them to read further.
  • Opening: Hook the reader and keep them interested.
  • Benefits: Communicate the benefits of the offer.
  • Credibility: Establish the credibility of the product or service and the company selling it.
  • Features: List the features of the offer (tie them back to the benefits).
  • Call to Action: End with a strong CTA, telling the reader what they should do next.
  • Closing: Summarize the main points and reinforce the call to action.

What Are The 6 Core Copywriting Skills?

The six core copywriting skills are:

  1. Research
  2. Staying up to date
  3. Adaptability
  4. Knowing your audience
  5. SEO
  6. Persuassion to hook the reader.

By getting good at these key skills, copywriters can create content that is convincing and interesting. These skills help businesses reach their target audience and make more sales.

What Are The Four P’s Of Copywriting?

The four P’s of copywriting are:

  • Purpose is the goal of the copy that you write
  • Positioning is how your copy stands out from competitors
  • Prominence is the prominence of your message
  • Persuasion is how convincing your copy is.

Copywriters should include these things in their writing to reach their target audience and increase sales. By keeping these four points in mind, copywriters can create persuasive content that speaks to their target audience and helps them make more sales.

What Are The Do’s And Dont’s Of Copywriting?

The do’s and dont’s of copywriting include:

  • Do – Write concisely, focus on benefits, and create a clear call to action.
  • Don’t – Use jargon or industry terms, oversell the product/service, or be too wordy.

Copywriters should keep these dos and don’ts in mind when writing copy to create content that is effective, engaging, and persuasive. This will help them reach their target audience and increase sales.

Copywriting Tutorial For Beginners: Conclusion

Copywriting is an important skill for businesses looking to boost their sales. To get good copywriting jobs, it’s important to know how to get hired, what to expect in terms of pay, and what job platforms are out there. 

With this copywriting tutorial, you can improve your chances of finding copywriting jobs and understand “what is copywriting?”

We help people and businesses grow quickly and make much more money by getting new clients the right way. Scaling With Systems is here to help you find leads for your business or on behalf of your business.

We build profitable client acquisition systems that will always bring you new clients. If you’re serious about finding a good solution for your business, book a free consultation call, and one of our advisors will get back to you.

Want To Scale (For Free)?

Join 120,000+ learning how to systemize and scale their business by subscribing to the “Scaling Scoop.”

Trusted By 1,290+ Coaches, Consultants, Agencies, And Online Service-Providers
Free $20,000 Gift: Everything We've Learned Growing From $0 To $25M+
Coaches And Agencies Needing More Qualified Sales Calls:
How To Generate 20 Sales Calls/Day Using A Self-Sustaining Funnel ™️