Case Study: PowerISA
$480k to $1.1M ARR in 6 Months
PowerISA is an Inside-Sales-Agent service which calls and qualifys online leads for real estate professionals. CEO Gustavo Castro’s biggest problem was not the back end fufillment (they have some of the most successful conversion percentages in the industry), but he couldn’t figure out predictable lead generation and nurturing. This left PowerISA stuck at $30,000/month with no way of getting out.
We analyzed his sales process and funnel metrics. It was clear that the issue was consistent outreach to fill the funnel. We created a dedicated prospecting team for them who sent 2,000-3,000 pieces of outreach a day to sales professionals as well as installed a sales funnel to run paid advertising to.
“You placed a virtual assistant in my team and that VA doubled my business in 6 months.”
The results were staggering in the speed of increase. Gustavo says “you placed a virtual assistant in my team and that VA doubled my business in 6 months.” PowerISA blew past the $70,000/month mark and is on a 7-figure run rate for 2020.
